HIPSTER RUNOFF

Feels like 'the whole mp3 blogosphere has been turned upside down' since MJ died. It's like every mp3 of music since MJ started making music was just trying to be 'as good as MJ', but now that he's dead, we can finally accept that 'no1 will ever be as good as MJ.'

Sorta just wish I could 'make some sort of tribute' to MJ that would 'get my blog more hits.' Think that the internet as a whole has 'benefited' from his death, since we all got 'more hits' and stuff like that. Wonder if he is 'really dead' or if this is some sort of 'gimmick' by Al Gore+John Twitter (founder of Twitter) to 'get more hits.' Think 'hits' are mad important [via ad revenue].

Feels weird that after u die, u go 2 #1 on hypemachine. [via hypemachine death theory] Guess mp3 bloggers finally just said 'all of the indie MP3s I post aren't as good as MJ, so I better honor him with my bloggyspot.'

Can't believe MJ went to #1 on iTunes. I think that means that the tween mainstream market 'didn't really listen 2 him b4 he died' and 'only knew him as some weirdo fuck'

Can't believe ppl spent money 2 buy his albums. Might just invest in some 'cassette tape to MP3' conversion technology

Feel like authentic fans might just 'own everything on tape' from now on.

Are cassette tapes the new 'vinyl'?

/////RELEVANT MP3 POST
////////////////////////////////////////

Was listening to GorillaVsBear's 'summer mix' and thought all of this music might be what the post-MJ world is all about.

Think that this song by BEST COAST is possibly 'lofi.' Not sure if it is 'trying to be good.' I think it is just sort of chilling. Think that since most music was 'trying to be MJ' we will stop 'trying to be perfect pop' and just sort of 'chill.'

Wonder if WAVVES is the next MJ [via 'meltdown'/Xanax]. Wonder if 'electro' is all dead since every1 who 'makes electro' pretends to 'suck MJs peen' [via French electro artists].

[MP3]
Best Coast The Sun Was High (So Was I)

Myspace
http://www.myspace.com/bestycoasty

GVB SUMMER MIX
http://gorillavsbear.blogspot.com/2009/06/summer-mix.html

Best Coast

Buzzband

Best Coast is a fuzzy buzzy band that sings abt dank, California, boys, and kitty cats

Lists: Members of Best Coast, fuzzy buzzy, feuded with HIPSTER RUNOFF, Californians, 2k10 buzzbands

Read more>>>>

Yall, I was web browsing my favourite/most authentic internet website for finding new music by relevant artists, the hype machine (http://hypem.com), and I noticed that they had a progressive new marketing campaign on their site. It's one of those things that myspace/Perez Hilton/other large websites do when the advertisement is a 'skin' of the site. It's kinda like a trick where people who 'don't know what the internet looks like' wouldn't know that it was an advertisement.

Here is a screen shot from my Macbook:

Yall will notice that it is from some sort of music website called slotMusic. Does it make sense for this company that sells mp3s and crap like that to advertise on the hype machine?

It's always interesting/challenging when a new company that is indirectly trying to revolutionize the way that we consume music comes to music/mp3 blogs. Is it fair to assume that people come to music blogs to a) find out about music from 'an authentic source as opposed to an algorithm' and b) mainly to avoid paying for music. Music blogs are not valuable to advertisers beyond 'branding purposes.' h8 when advertisers think that readers are going 2 'click thru' to buy their products. Does Am Appy really expect you to click on their ads, or is there a greater vision behind their campaigns for [co-branding purposes]? It's hard for me to believe that you can convince people who believe music is free [via hypemachine blogs or goog searching for "artist"+"rapidshare"] to buy an actual product.

Tastemaking audiences will never believe that accessing content on the internet requires a credit card or the exchange of any personal information.

It's just interesting that an MP3 warehouse emporium went to the hypemachine for an 'integrated campaign', a place where people go to 'legally steal' mp3s. When advertisers attempt to appeal to 'trendsetting audiences' like yalls selves, do these audiences respond?

///Just want 2 represent the essence of me on my iPod

I am always glad when alternative entrepreneurs get paid, but I am really just 'scratching my head' at the marketingBros behind this campaign. I think it's just hard to really evaluate 'what the hell a music company wants from me?'
Do the want me to enjoy music?
Do they want me to buy music?
Do they want me to stream music?
Do they want me to tell them what my iTunes listens 2?
Do they want me to upload my own 'fan content'?
Do they want me to be able to listen 2 songs on my iPod?
Do they want me to connect with artists who actually have interns/PR firms updating their fake blogs?
Do they want me to discover new music using complex algorithms?
Do they want me to listen 2 advertisements in exchange for streaming songs 4 free?

I wish music still came on tape/CDs, yall.
Then we wouldn't have these bros trying to get me 2 use their lil service.

<3 u hypemachine. Thanx 4 not asking 4 anything from me, except 2 'be myself' and 'search for the best/most meaningful music possible.'

BUT SRSLY... if u were a marketing intern who was supposed 2 use images of singers/musicians that were supposed to appeal 2 'tastemaking audiences', which artists would u include?

=W=

Would yall h8 me if I had an integrated marketing campaign that compromised the 'authenticity' of my site? Or would u be proud of me for 'getting paid' and buying yall Xmas gifts?
Should I implement a Memorial Integrated Ad Campaign for Sparks?

Yall, I just watched this series on IFC.com about 'the future of the music industry.' They talked about a lot about the future, and answered a lot of important questions that keep me awake at night.

Will we ever find out what 'indie' means?
Are blogs bad 4 music?
Are bloggers dummies?
Are traditional music journalists going to be executed in public?
Will Pitchfork purchase the Hype Machine?
Is the Hype Machine the only authentic 'music service' on the internet?
Did the Hype Machine create a terrible place for artists to lose money, and crappy bloggers to get more hits than they deserve per day?
Do artists deserve 2 make money?
Are bands just memes?
Is the guy who made Pitchfork more of an altBro, a cool dad, an AuthenticAlt (altPro), or a mainstreamer capitalizing off alts, or just 'a guy who likes music a lot'?
Do people want a music service like 'muxtapey' or are they satisfied with myspace music?
Should the government deregulate the music industry kinda like the airline industry?
When will we get tired of remixes and take artists seriously if they 'think remixes are bad for their product'?

I know all of yall read a lot of music blogs, so u like feeling important when people talk about u being on the cutting edge of culture.

/////THE FUTURE OF MUSIC JOURNALISM//////
Part 1
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Part 2
</embed>

Music blogs are okay, but at this point, they aren't terribly important on their own. The Hype Machine is important. However, each individual crappy blog isn't THAT important, unless they have been blogging for 2+ years, then you can make a case. I think the point of 'ur personal mp3 blog' is to create an authentic content stream without any sort of outside influence.

All bloggers get the same emails from the same marketing companies who are getting paid to let me know about krappy new indie bands. I think the difficult part about 'creating a good blog' is a blogger being able to ask himself 'Do I REALLY care about this band/newsbit/mp3 or do I feel pressure to blog about it because I think it's what people want to hear about?'

You can call this theory the 'Popular Artists on HypeMachine' theory. When entry level bloggers see that 'a lot of people are downloading radiohead', they think that their blog becomes a more valuable resource if they reBlog a popular song to increase their traffic. At the same time, entry level alts see that Radiohead is #1 and feel like 'I am supposed to appreciate this band/music because a lot of other people are appreciating it.' Is Radiohead GENUINELY buzzworthy, or is it just too many content sources caught in a cycle of 'letting people know about news that they thought they were supposed to know about but didn't know why.'

While I think blogging about 'what you think uninteresting people need to hear about' is good for news source type blogs, I think the best blogs for 'pure tastemaking' are just 'authentic content streams' that people can cultivate their personality from [via MP3s]. There is a traffic ceiling for these types of blogs 'but at least u get 2 b respected/perceived as authentic.'

Another issue is that 'mp3 blogs' turn into mp3 blogs because they derive their value from 'posting mp3s.' This doesn't always make your blog more valuable. It usually just makes the hypemachine more valuable. If u really 'care about music', I think more bloggers should focus on creating 'music blogs' instead of 'mp3 blogs.' Does n e 1 else hate those crappy blogs that post a video/picture and only an mp3? I guess I'm just a [HIGHLY SKILLED] blurber, so maybe I should try 2 b a little bit more compassionate.

I also wonder what my blogging goals should be? How authentic can HRO be? Should I just try to drive traffic and report news even if 'it's not that interesting'/capitalizing on the demographic of 'people who feel like they are supposed to know about stuff like Kanye being arrested.'

Yall! Blogs are gonna die after they invent _________.

I read on a tech blog that Hypemachine is gonna start aggregating MP3s from my local radio station, since they started playing indie music like "Paper Planes."

*****************
Watch more panels with important people in the altMusic Industry (various cool Dads)
http://www.ifc.com/video/music/music-panels/1791637224
Topics include "Entrepreneurial Sites" (like the hypemachine & muxtapey), "The Music Video bein' killed by websites/TV", and answering the question "What is Indie Music?"

Sometimes I think to myself, "I can't believe I'm going to die. I mean, life will just be over. Is there life after death? Will people remember me when I'm gone, or will I just be another alt bro on a vintage party pic site?"

I have a lot of worries, but now I know that I can die in peace. After we all die, we will all be the #1 artist on hypemachine for at least one day.

R.I.P. Bo Diddley. I never actively listened to your music, unless it was in a hit movie or a car commercial, but I'm sure you influenced a lot of music that I may or may not listen to. However, appreciating your life makes me a more cultured person, and if I had any mp3s of you, I would be certain to post them on my blog.

I can't believe you're gone. I can't believe I just now found out what you looked like by google image searching you. :-(

It's good to know that blogs are places where we can mourn people who are gone.
<3<3<3<3
In other DEATH news, one of the members of revolutionary girl-group 702 passed away in April. Destiny's Child stole their business model.

Where my girls at
From the front to back
Well is you feelin' that
Well put one hand up
Can you repeat that
Tryin' to take my man
See I don't need that
So don't play yourself
-the summer anthem of 2k8?

I wonder if Pitchfork ratings have a more significant effect on hype machine blog buzz, or on album sales.

How did NO AGE trick the world into being a critically acclaimed band? They are apparently a lofi punk band, and even had coverage with a bunch of other bands (such as Times New Viking,and Jay Reatard) on MTV.

Feel free to sample 8 seconds of this song before turning it off.

Is NO AGE even a good lofi band?

There needs to be some sort of committee that makes sure music like this stays in the suburban garages of parents whose kids dropped out of highschool before they move to NYC/LA. I just think we shouldn't really honor genres like this, particularly when atleast 50% of the blurbability has to do with 'how it sounds like stuff from the past, back when things were authentic.' When band blurbs are focused on tying the sound down to an era, I think it crowds out the demand to actually appreciate the music, and can really detour people from confessing that the product isn't very bloggable.

I've read that No Age is supposed to remind me of Sonic Youth. Is that true?

Here's a video for the hilarious MTV segment about 'the new lofi punk genre that every1 needs to hear.'

[Video May Not Be Viewable in your RSS Reader]
Do you trust John Norris as a tastemaker?
Remember when Gideon Yago tried to replace John Norris as the VJ who was 'young, cool, and indie', but then John Norris just got 10 makeovers in a row?

ALTERNATE NO AGE THEORY: Is No Age kind of like Health, except without any remixes to make me buy into them?

More Realistic Theory: 'lofi punk music' is a pyramid scheme (or inside joke) for people who honor traditional musical criticism too much.

Did u ever listen to punk?
<3 <3 Or was Taking Back Sunday as punk as you got? <3 <3

Hype Machine's 3 Most Popular songs:

I think the most important part about Radiohead giving away their "In Rainbows" for free is that they avoid being every other major band that will look bad when they only give away one track for free.

That being said, I can't believe Coldplay only gave away 1 single for free. They only care about making money. I wish they'd get back to their roots, and write songs more like "Yellow," or maybe experiment with bangers.

What's ur fave Coldplay video? The one where the sun comes up? Or the one where Chris Martin's GF flies through a windshield in reverse slow motion?

What do the following popular artists have in common?

a) They are all having remix contests
b) They all have recently released albums
c) Their record companies deposited an undisclosed sum in the creator of HypeMachine's off shore bank account.

HIPSTER RUNOFF: The World's Only Source for Hype Machine Analysis