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New HRO Gimmick: Reporting that Bands Have Changed Their Names

Just thought I might beta test a new HRO gimmick. After blogging about MATT AND KIM and getting an unreasonable amount of feedback, it's easy to tell that they are 'what's big after the meaningfulcore bubble' bursts. They are certainly a bit meaningful, but definitely more 'fun.' People tend to want more fun when the world is in crisis (kinda like our financial economie thingy).

Matt and Kim are two smiley individuals. I'm rlly excited that they are changing their names.

[Photo by Peter Bergman]

I feel like the video for "yeah yeah" aka 'ya ya' aka "yea yea" aka "yes, yes" aka "uh huh yea" is probably one of the shit-eatingest grinniest in the world.

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[WATCH OUT FOR THE PIZZA ALTS]
Did u know that shiteatinggrinning is contagious, kinda like yawning.

The truth is that Matt&Kim is an old product that angel investor FrankBro Chan of IHeartCommies invested in. Now I think he sold them to a bigger rcrd lbl for a fleet of ice cream trucks.

The reason Matt And Kim will achieve relative mainstream success is bc of their live product. Entrylevel alts will be eager to 'see a memorable live performance', kinda like a girl talk concert. If you tour extensively AND have a decent enough gimmick, you have a great chance of 'making it.' It also helps if ur a mix-gendered band & if people are 'allowed 2 get krazie' at ur concert. Bands of unmemorable altBros who are 'kinda talented' but have no distinguishing gimimick will not 'make it' no matter how hard they tour.

Speaking of GurleTalk, seen n e g00d concert reviews lately? Is this recap authentic? Is Pitchfork going to switch all of their reviews to vlog format?

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[via MollsVox/idolator]

I [ENCOURAGE] more HRO readers to make meaningful video/slideshow recaps of alternative events. We really need ur alternative perspective on the streets. Just want 2 identify with yall on a personal level. Your perspective is unique & AmericanBeautiful.

Need m0re fan media, even if u just send a pic of u holding a 'will tug 4 meaningful memes' sign.

Matt & Kim

Buzzband

Matt Johnson & Kim Schifino make up Matt & Kim, a band 4 entry level lamestreamers.

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ANORAAK: Too good not to blog about

I've been trying to get some MP3s from ANORAAK for a while. Hopefully he is saving his stuff for an album, because it will definitely be worth buying.


Anyways, his music blows me away. It's incredibly textured and perfectly structured. He's another product of Valerie. I think by March of 2008, Valerie will definitely be in an all out war with I HEART COMIX in a US vs. France war for the title of 'most influencial music collective/label/blog' in the blogosphere.

[MP3]
Anoraak The Wizzard
Anoraak Waiting for your call [@Myspace][HIGHLY REC'CD]
Anoraak NERD [@Valerie Blog]

ANORAAK on myspace (his songs are worth adding to your profile)
http://www.myspace.com/anoraak

Valerie blog (Stop going to PalmsOut and start going to Valerie)
http://valeriecherie.blogspot.com/

NEW JUSTICE TRACK

I Heart Comix posted a new JUSTICE track.

"just when you thought this music cant get any harder justice takes it up a notch!!!"

Click here to visit the post.