Last nite, I watched the Super Bowl, because I am currently working in a mainstream office environment, and I secretly feel insecure when every1 else is talking abt a mainstream event, yet I don't have a progressive opinion to 'share' that goes over every1' heads. The Super Bowl seems like a more fulfilling viewing event than awards shows like the Oscars or Grammys or the BCS championship because you have 2 forces/teams 'battling' to be the champion, instead of just voter opinions and computer algorithms.

Did u have a 'Super Bowl party' with chips, dips, meats, brewskies, and 'bros'?

I feel like the Super Bowl is the 1 event all year that really unites the country. Thanksgiving + Christmas are so forced, but I feel like every1 really 'comes together for the Super Bowl. If the two teams are 'compelling', 'exciting' or just 'from a big market', the Super Bowl usually goes well. Every1 in America was 'some what aware' that a football game was occurring, because their lives' were made more meaningful/inconvenienced by it. Just want to be able to have 'meaningful discussions' about 'the big game', then feel a little bit disenfranchised with life because I don't 'care' about it the same way other ppl do.

Did alt stuff happen during the super bowl?

I feel 'most interested' in the alternative landmark events that happened during the Super Bowl. To most alts/ternatives, the 2k10 Super Bowl will be known as 'the year the Arcade Fire scored the soundtrack 2 the Super Bowl.' Every several minutes, the meaningful chorus of their hit song "Wake Up" played over and over again, as it was cobranded with the NFL.  I wonder if their song was better utilized in the marketing campaign of Where The Wild Things Are.

In terms of 'selling out', this might be the biggest case of 'sell out' in the history of indie music.  Theoretically, there was no larger stage viewed by a wider audience than the Super Bowl.  I feel like the Super Bowl will begin to showcase former indie bands during half time in the second half of the decade.  For all we know, Arcade Fire negotiated a Super Bowl halftime 'guarantee' into their contract for this licensing.

To combat 'selling out', it was important for the Arcade Fire to send out an email blast to relevant sites+bloggers, letting consumers know that they were 'going to give the licensing money to Haiti.' It seems like this was a 'good gesture', but as the Arcade Fire transforms into a mindie (mainstream indie) band, you can't help but wonder if that was a 'calculated' move.

I feel like they did this both 'for a good cause', and to have another positive story/brand bit in their wikipedia entry.

Also saw the Grizzly Bear song "Two Weeks" in a Volkswagen commercial. It seems like that 'jingle' was created for mass markets, and it was only a matter of time before it was utilized in a commercial.  Volkswagen may or may not be an alt brand. Possibly is a B-rate 'trustafarian' brand. It makes me feel better knowing that Grizz Bear is being compensated instead of 'giving their money away to Haitians' after so many people texted 'HAITI' to 90999.  It seems like a lot of tweens probably already gave enough money 2 save Haiti, or am I 'being naive/Americentric'?

'Just sort of relieved the New Orleans Saints won, reminding us that 'we had our own disaster' on American soil, and we need 2 fix what is wrong IN America before we invade Iraq/Iran + help with foreign crises. Fire Obama.'
-progressive conservative/liberal

Also saw some Google commercial. I guess they have to 'advertise because they are a lifestyle brand, and fear Bing + Yahoo searches. The concept of their commercial idealizes/romanticizes the idea of studying abroad in France, meeting a cute French Broad, then importing her to the states and putting an exotic blooded child in her.

Is Google 'misleading' consumers by promising them happiness/success if they continue to solve their problems by googling them?
Does this commercial make u want 2 study abroad?

Was sorta surprised to see Alt Famous Photographer Noah Kalina in a Dodge Charger Super Bowl Commercial. Noah Kalina went 'mad viral' because he took a picture of himself every day for 6 years, then made a viral youtube video abt it.

The commercial seems to be an admission that 'life as a man sucks', but there are simple pleasures that you can enjoy during ur lifetime.  One of them is 'driving an awesome car.'  Another one might be 'cheating on your wife.'  Another one is probably 'eating 5000 calorie meals and dying from heart failure.'  Just want 2 make commercials that appeal the middle American Man.

Not sure how much 'alt stuff' happened during the actual game. Think that the Super Bowl is just a 'consumer expo' sort of like some sort of global convention [via web conferencing].

Does n e 1 know if Hurricane Katrina is 'officially over' now that the New Orleans Saints won the Super Bowl?

Drew Brees' son also seemed pretty alt after his dad won the Super Bowl. He put on some 'huge headphones' and acted like he 'didn't give a damn' about the Super Bowl.

Do u think he was listening to Animal Collective in order to make the experience more meaningful?

Also, some 'cool grandpa' band called The Who played halftime. It seemed like they were some sort of parody of a classic rock band, but I am not really familiar with music from before the year 2000.

Peyton Manning was apparently going to be 'the Greatest Quarterback of All Time' if he won this game, but he 'choked bigtime.' It seems like this loss will cost him millions of dollars. He had a great opportunity to become 'the most marketable athlete to old white people' because of Tiger Woods' fall from grace, but he won't be able to command the millions of dollars that a true champion could have.

Worried about his body language. Like he is a 'sore loser'/not a 'genuine leader.'

Not sure how Americans would feel knowing that the UEFA Champions League Final gets more global viewers than the Super Bowl. As an American, I thought that the Modern 'National Past Time' (the NFL) had a global reach, but I think more global ppl are into soccer + NBA basketball [via Yao Ming China effect].

Can't believe soccer/real 'football' is still the global game. Worried that American Football might be as 'retarded' as the American Metric System.

Commercial Analysis

Here is some in-depth consumer analysis some of the most relevant commercials of the Super Bowl.

Saw this McDonalds commercial where two black athlete NBA players play a game of 'HORSE.' Dwight Howard and LeBron James are two of the most marketable NBA players because they are young, and don't have a bad reputation yet. They continue to attempt 'out of this world' dunks which are created with visual effects. This commercial seems like it is supposed to appeal to 'stupid people' who think dunks are 'effing sweet' and are not aware of the societal impact of the fast food industry. Professional athletes enjoy fast food because of their limited income upbringings and their rigorous practice schedule which enables them to burn 3,000-10,000 calories per day.

(Please Note: McDonalds placed Larry Bird in this commercial so that the commercial wasn't 'too black', and didn't only appeal to new, young NBA fans.)

Another former African American basketball player, Charles Barkley starred in a Taco Bell commercial. He is known for being an 'outspoken black talking head who we have all learned to love.' Despite a gambling addiction and drunken sexual indiscretions, Taco Bell thought his silly brand would help them sell Taco Combo meals, served in a branded box.

Do u want to buy a taco box from a 400 lb rhyming man in a huge suit?

Do u 'forgive him' for past alleged 'criminal' activities?

He seems to have evolved into a jolly, fat, radically opinionated man, as opposed to an 'angry black man.'

Also saw that Bud Light attempted to 'tap into' the mainstream infatuation with the autotune phenomenon from 2k9.

How many authentic alts can u count in this video?

My entire life, I have tried to be an individual. I want to be noticed. I don't want to blend in, nor do I want to be ordinary, boring, or bland. It's very hard, particularly in the internet age where trend adoption happens so instantaneously [via viral tweet buzz]. I just want to be myself, and some how stay an 'individual' without being 'mainstream cool' enough for people to copy me.

According to this commercial, Miracle Whip is somehow a gateway to individuality and authenticity. Traditional mayonnaise represents everything 'uncool' and 'mainstream' about the world. I traditionally utilize my 'taste in music' and 'technological adaptation' to set myself apart, but it's kinda weird how little things like 'condiment choices' can go a long way towards establishing a unique personal brand. Sorta like ppl who dip their fries in _______ instead of ketchup.

It seems like the people in this commercial are partying, enjoying life, and spending time with other human beings. They all seem confident in their personal brands, as if they have made a happy life where they can have rooftop parties in urban environments. I think it is safe to assume that they achieved this comfortable status by consuming Miracle Whip. Might go to Whole Foods and see if they have Miracle Whip, or if they try to tell me that organic mayonnaise is better 4 u.

Do u use Miracle Whip?
R u counting calories?
What is the most authentic condiment?
Should I just start saying 'that's s00 mir whip' instead of 'that's s00 alt' and 'that's s000 mayo' instead of 'that's fckng mnstrm'?
If I smear some Miracle Whip on my AnCo vinyl, will it sound better?
Should I be Miracle Whip 4 Halloween?
Does it make u feel uncomfortable when generic products 'over-brand' themselves in order 2 'be kewl' with 'hip ppl'?

Miracle Whip might be the new Alt.
Miracle Whip might be some sort of 'enzyme' which enables authenticity.
Miracle Whip might be the new Sparks/PBR.
Plugging your head phones into an open jar of Miracle Whip might produce the best music ever made.
Miracle Whip might 'prevent STDs and babies' if u use it while having the sex with lovers.
Last night a dab of Miracle Whip saved my life.

Really feel like this marketing campaign 'spoke to me.'
When they tell u 'Don't Be So Mayo'
They are really telling u
'Don't be such a mnstrm fggt.'

Who has had a more positive impact on society: the designer who designed 'the iPod/iPhone/macbook' or the designer who designed the 'upside down squeeze bottle'?

Note: Carles has 'fixed' HRO and commenting is now available.

Just saw these two alts chilling on a 'fourth meal' at Taco Dell. Not sure if they are 'pregaming', 'after partying' or spending their evening at a Taco-Centric party.

I remember when Taco Bell came out with a marketing gimmick called 'the Fourth Meal.' Think that the concept of a Fourth Meal which exists between dinner & lunch is supposed to appeal 2 people who are up late at night 'doing drugs' or 'drinking', or possibly 'poor people who work in the janitorial industry.' I believe that it was made to combat the 'health craze' where ur supposed to regulate ur calories and eat things that are 'good 4 u.'

Here is a commercial that is a 'tutorial' for the 4th meal way of life.

Feel like I can really identify with the fourth meal. Think it promotes 'independence' and creating your own form of happiness, even if you are doing something that might be 'killing urself.' From what I understand, when u eat late and fall asleep soon afterwards, your body stores the fat, much like a grizzly bear who is about to hibernate. The more fat you have, the more diabetes cells your body creates, and before you know it, one of your legs are being chopped off because you enjoyed ur life [via eating fast food].

Not sure if I even want to 'party' any more. Might find some sort of solace in 'comfort food.' Might eat tons of snacks/meal-sized portions, and take tons of naps. Want to find more things to do between dinner and breakfast--I feel 'most alive' during that time, sorta like a vampire who eats 'junk food.' Really just respect the fact that Bel Taco was able to shatter existing societal norms, like 'the food pyramid', and replace it with 'the square.'

Seems like Del Taco really 'gets' me. What's yalls fave 'late nite snack' joint? Do u 'feel guilty' when u 'binge' on fast food? Or is it fun 2 be ironic sometimes when ur buzzed + in a group setting?

Just want to be part of something larger than myself.
Just want to be a Fourth Mealer.
Wish I could be uneducated and poor, working a job 'late at night.' Wish I knew nothing about 'nutritional values' and could 'slowly kill myself' without having to 'overthink it.' Might buy a CLIF bar or something.

Photo via gothamist via flickr

Since I am moving to NYC after this summer to go to design school, I have started to read NYC-centric blogs to sort of 'put my finger on the pulse' of what real New Yorkers read and see on a daily basis. I couldn't help but notice this huge Calvin Klein ad with 4 ppl in some sort of 'orgy.' It seems hot, and sexual. It reminds me of the feeling of when my 'penis becomes erect' while I am wearing jeans. I think that is what 'advertising'/'marketing' is all about--"SEX SELLS."

Seems intense to have a 4some with a 3-to-1 boy-girl ratio. I would hope that I could be the one 'doing the penetration.' Then there is the bro who 'awkwardly walks over and tries to position himself to 'get a blowjie.' Then there is 'extra bro' who is on the floor 'tugging off', hopefully getting his chance to 'be inside' of the girl eventually. Have yall ever had 3somes? Is it awkward when 1 of your bros is involved? Have u ever 'crossed swords'?

Sort of worried about Am Appy's brand. I read on a design blog that they 'made an official flag.' Think that this means that they might secede from America [via Civil War].

Photo via PSFK

Not sure if this flag is 'still sexual.' Sorta wish it was a picture of a real broad, or something, maybe with her areolas exposed. Not sure if this is the kind of flag that I would want to 'put on the moon.' Can't believe they have an official flag.

What do yall think of these branding choices?
Do yall think that sexual advertisements are bad 4 society?
Do u think it is natural to 'get aroused' when u see a sexie ad?
Have u ever 'made love' 2 more than 1 person at the same time?
Are Calvin Klein jeans 'the new skinny jeans'?

Photo via Kanye University

Sometimes it is hard for me to evaluate what I truly value, and how much I value it. Do I value 'friends'/'family'? Do I value 'life experiences' like 'studying abroad'? Do I value having new products in my possession? Do I value 'shit like Apple products'/'cell phones'/'the right to say that I was one of the first people to see an adventure action movie that is part of a trilogy'?

I saw these bros sitting outside of an urban boutique waiting to purchase the Kanye West sneakers, which I have previously reviewed. I wonder 'what is so important' about a shoe? Is there some sort of 'technology' that will make their lives' better, or do they just want the right to the experience/right to purchase the shoe for $1000, or the right to sell the shoe on eBay to the 'highest bidder'?

Wonder if I could 'bond' with the people who wait in line for new products, since we basically value the same stuff. Feels weird when 'everything feels like a toy', but there are still these adults who 'really want to buy a kewl new toy that will make people think they are kewler.'

Always kinda weird when there is a higher demand than supply, and when people 'wait overnight' for the right to buy something. Kinda like a Nintendo Wii / Jonas Brothers tickets. Sort of reminds me of 'spoiled kids' from my childhood, whose parents were 'kinda bad and lazy', just sort of letting their son/daughter 'run away with the concept of COOL.' Still angry that my parents weren't like that.

Felt sad when I had to wait in line at an AT&T store for the new iPhone. Wish I lived in NYC/ a city with an Apple store so I didn't feel like 'such a loser' and I could actually bond with 'kewl people' who were part of the same 'product tribe' as me.

So what do yall value? Have yall ever 'sacrificed' ur time 2 'wait for the right' to 'buy something fuckin awesome'? How does it feel when u have the product in ur hand, then spend several hundred dollars 2 purchase it? How does it feel the first time u use it?

Trying 2 be happy, and establish a hierarchy of wants and needs. Not sure if it means that a 'lifestyle brand' has too much control over my life if I am willing to wait outdoors for more than 3 hours for it.

Hey yall. There is some party at some hotel that I am 'involved' in 'promoting.' I'm not sure if all of my readership will go, because a lot of yall live in Suburbia. Not sure if I shoulda had a 'sxsw party' or if a WMC party appeals more to the bloghouse genre. Might offer another blog ~$100 to 'piggy back' on to their party so that more mainstreamers can become aware of my brand.

A Party Worth Blogging About
Wednesday, March 25, 2009
RSVP http://www.eatskeet.com/rsvp/
The Gansevoort Hotel Pool Centre
Photos by Miscellanous Alternative Photographers
Music by miscellaneous 'relevant' DJs

Do yall think the flyer is 'authentic'? Is the lineup 'authentic'? Should there be McDonalds cater the event [via 50 piece McNuggets]? Is n e 1 going to WMC, or is that 'too techno' for yall? Are 'music and technology' conferences pyramid schemes/gimmicks? Does n e 1 know if Miami is as fun as that song by Will Smith called 'Miami'? [miss u Gloria Estefan]

Just want to be less of a 'blog' in 2k9, and more of a 'brand' that 'does stuff' 'in real life.'

In 2k9, I will work hard to rebrand HIPSTER RUNOFF. I recently talked to a brand manager who charged me $500 and he told me that it was necessary to build a brand that 'every1 wants 2 be friends with.' He told me that I need to be more accepting of people from all kinds of backgrounds, no matter what they looked like, the colour of their skin, or if they had physical or mental disabilities.

It was tough, but I'm starting 2 listen 2 him. Let me know what you think about my rebranding PR campaign. Just trying to let every1 know that they can be alt if they put their minds to it. Even the most mainstreamest black person in a wheel chair could be alt if they wanted 2, right yall?

Welcome to the Hipster Runoff! a place for every1 / society's 'leftovers'.

Found this flowchart and I think I might find out what it means and make it corporate policy.

Just want 2 hire people who are all different colours and sizes, so that we get a lot of different backgrounds+perspectives analyzing the problems we have and coming up with meaningful solutions. the actual solution isn't as important as the fact that we 'overcame' together even though we're all different and some of us came from divorced families.

Need 2 make sure every1 has the right to become the 44th President.

Need 2 do more meaningful graphic design.

Here is another flowchart that I am thinking of implementing/turning into more money so I can hire another staff writer.

This is a graph about white guilt.

This is a meme using American Apparel colours as a metaphor for people's skin colour.

Need 2 UNITE my readers instead of finding out about comment wars and how HRO commenters are trying 2 kill 1 another.

Gotta do more to reach out to suburban tweens who are going through an internal crisis/realizing that they h8 their 'cookie cutter life' in suburbia that they were born in2.

Yall. Please don't spend time commenting about how inauthentic HRO readers are getting. Instead, try to be more positive. Welcome them! Encourage them to become part of this brilliant community of trendsettings and beautiful minds! If u think about it, every1 has a beautiful mind in their own way.

HRO CARES
HRO GIVES A SHIT ABT U 'AS A PERSON'
HRO IS HERE 4 U
HRO JUST HIRED HUMAN RESOURCES STAFF
HRO WANTS MORE COLOUREDS AND TWEENS ON HRO
HRO 'GETS' U

//// This is the rebranding of HRO.
Want u 2 feel 'welcome.'
This is ur home away from home, yall.

Yall. HRO is a unique place. I make up a lot of original stuff. I talk about important concepts. I am there for you. There is nothing wrong with cobranding your personal brand with the HIPSTER RUNOFF lifestyle brand. Don't let n e 1 give u shit 4 it.

U R UNIQUE.

It is okay to talk like me. Talking like Carles/HRO makes u normal+self-aware+authentic.

A lot of ppl complain in the cmmnt threads that cmmntrs try 2 hard to sound like HRO, but there's nothing wrong with that. You are a part of something bigger than yourself. Something authentic.

Be extremely proud of yourself for 'getting it.'

In fact, "getting" HRO is the equivalent of fulfilling an 60 hour requirement of 'progressive' liberal arts courses at a top 100 university/community college.

We are all trying to build an army of supporters who are eager to 'mimic'/'implement' ur 'way of life' into their way of life. When u get into a relationship, u don't rlly NEED another person. U just NEED a reason to be alive. We want to know 'why?' We want 2 know other people identify with us. We want 2 know that we are unique. We want to know that we are differentiated.

Master lifestyle brands want you to be a soldier for them.
A Master Lifestyle Brand will represent you what you represent the brand.
Start seriously thinking about the future of your personal brand. R u looking to go local, regional, national, or global?

// I am building an army.

I am trying to understand my identity as a member of an 'alternative market', and trying to figure out how & why marketers target me to sell their bloggable/unbloggable products to. In a world where everything is trying to 'go viral', it's hard to know what's authentic and what makes you seem like less of a 'real person.'

I think it's fair to say that NIKE will always be the best 'lifestyle brand' for both mainstreamers and alts. They have a dual identity. While the probably have well-developed research facilities to develop cutting edge products for the top athletes & the best 'kids who play a sport and have parents who love them too much', most of the alternative branding is done with 'old products that aren't incredibly comfortable, but people enjoy how they are perceived by others when they wear the product.' AKA 'The Convese All Star Theory'.

Sneakers/shoes/footwear are a HUGE representation of 'who u r', so I figured I should breakdown what popular shoes mean about U.

Good examples are:

The Samba - I wonder what would happen if people who owned Sambas were required to register for an indoor soccer league. Overall, a 'humble yet alt' look that I would compare to a modern take on the Converse All Stars.

Nike Air Force 1s - They are for both black and white people. For people who have advanced beyond having a desire for owning the shoes that belong to a popular athlete.

Generally, Air Force 1s are colourful, and these colors can be used by generic altbros to differentiate from 'the pack.' People think they are supposed to be interested in interesting colors on shoes.

Nike Dunks - Are these the same as AirForce1s? I can't rlly tell.

New Balance 991s - A shoe made for mainstreamers/frat bros/girls who wear athletic shorts+a university t-shirt. These shoes are built for comfort. I wonder if they selected a comfy shoe on purpose, or if it was an arbitrary decision.

Reebok PUMPS - Worn by some one who is probably a VERY dedicated alt or a self-proclaimed 'sneaker freak' who wants to stand out more than Nikes would allow him to. When it comes to 'form', I don't see why any one would prefer a Reebok design over a Nike design. However, the guy who 'is wearing pumps' really wants your attention.

Vans - You might be an entry level 'scenester' if you wear Vans.

Checkered Vans - You might be a future FGGT/GHEY/future-failed-alt who gets too involved with marijuana and being quirky


The awkward Nike shoe that looks like an indoor soccer shoe/Van - what kind of ass hole would wear this? Probably a failed cool dad.


Adidas Gazelles - If you want an Adidas indoor soccer shoe, you should buy a Samba. Gazelles are kind of like alt-Vans (that's a bad thing).

Steve Madden Men's Shoes - It's probably 'business casual day' if u r wearing these shoes.

Keds - You are REALLY being an ass hole if you wear KEDS. You are probably a 'kid who thinks he/she is smart even though you go to community college and only wear Earth tones/pastels and actually still have Wes Anderson posters up in your room.'


Doc Marten Sandals - Ur probably taking a bath in Abercrombie cologne and shaving your 14 year old pubes in preparation for your 'first sexual experience' if you wear these.

Asics - these are for people who are still trying to find themselves/are trying too hard to differentiate.

LA Lights - The type of person who wears these would also like to have a conversation about shows that were on Nickelodeon when you were a kid. 'Remember Pete&Pete?'


Regular Converse -a classic look that often justifies itself/leaves much to be desired at the same time. It sort of says 'I am a humble person' but still lets people know that you are either 10-25% alt or 100% post-alt.

Quirky coloured converse - You were probably in a ska band in high school and are attached to your image as 'the smart kid who was also artistic and also had a quirky side that his teachers absolutely loved!'

Interesting print Converse - The weekend shoes of mainstreamers.


Converse All Star Xtra High - If u wear these, u do not contribute anything positive to society. Your legs should be removed from the knees-down, and your legs should be used to keep kids in Africa warm.

Awkard Puma soccer/turf shoe - You should have bought some Sambas instead of being a weirdo.


Womens Reebok Freetyle Hi - I have yet to meet a girl who would actually wear this.

Why is Reebok trying to trick French people who like tecktonic into thinking their shoes make them dance better?

Yelle is more important to Reebok than Michael Jordan is to Nike.

Have u seen this Funny YELLE product placement commercial for Reebok?

On the subject of alt-celebrities promoting shoes...
I still can't believe Converse hired the guy from the Strokes, the black guy from The Pharrell, and Santogold to write a song to promote Converse. This quirky video that forced music blogs to sound excited about an MP3 from multiple artists from different target audiences was one of the biggest hoaxes of the modern bloghouseosphere era.

The song is pretty funny. I feel like sneaker companies forget t
hat 'normal people' wear shoes. It's not just people who 'think their shoes make them look cool.' This song is the type of song that 'people who think that listening to certain new/buzzworthy artists makes them cool' would listen to on their way to the mall.

I feel like music blogs have a bad reputation because up to this point because of this type of content. A lot of 'd-bags who think the are supposed to find a collaboration like this interesting' are the main proponents of mp3 blogs as a news/culture source. So while bloggers feel pressured to 'blog about this new [HIGHLY BLOGGABLE] content', the marketers/companies gain promotion but subtract from the authenticity of their message & the authenticity of the targeted blog as a tastemaking source. Advertising to 'alts who are too cool for anything, but still kind of impressionable' is difficult, and companies must hire better marketing teams in order to reach the new ALT MARKET, as opposed to advertising to the circa 2002 HIPSTER MARKET.

BUT SRSLY...
IS IT REALLY NECESSARY TO PROMOTE THE CONVERSE ALL STAR? If I were the CEO of Converse, I would stop making every non-AllStar shoe and cancel their initiatives with high-profile athletes like Dwayne Wade.

Converse should just start distributing through thrift stores and be happy with 'letting people pay what they want' for their shoes. It worked for Radiohead's "In Rainbows" and I think this product is similar.

Overall, I think Nike is the powerhouse with all of the history to make the best marketing campaigns. They realize that alts buy their products, but they don't dedicate that much direct marketing towards them. They let 'sneaker designing boutiques' and popular athletic figures who every1 liked as a kid to keep the brand's presence strong with the alts.

This commercial appeals to both mainstreamers and alts with powerful imagery/iconography that we can all associate with. In addition, it utilizes that anthem by the Killers about having soul but not being a soldier (this song theoretically appeals to every1/sounds like the kind of song that mainstreamers-who-are-unaware-of-new-bands will go out and buy, then have conversations about 'hearing this awesome song in a Nike commecial and the CD is actually really amazing.')

[HIGHLY RECCD ENDING WITH A SPRINTER WITH NO LEGS]

I don't think Nike's alternative advertising is very heavy-handed. They keep their mainstream markets as a top priority as opposed to trying to 'take over the alts.' For example, this Nike Soccer commercial was directed by Guy Richie, who is theoretically an indie director (who banged Madonna), so every one can feel comfortable liking it.

N e ways...What kind of shoes do you wear?
Which lifestyle brand do u trust?
Which business is the best?
What shoes will be big in 2k9?
Do u feel like u r way 2 valued as a 'hipster' consumer by d-bags who have brainstorming sessions where they try to identify 'what makes a hipster'?
What is a 'hipster'?
What is an 'alt'?
What is a 'scenester'?
Should I buy shoes only based on comfort?
Should I buy shoes that are made by lil AZN kids/women who are being underpaid?
Does being a 'responsible consumer' make the world a better place?
Remember hippie kids who 'didn't wear shoes'?