Tag Archives: Marketing

The Impact of Sports Marketing on Regular Bros: This Bro is a Witness

By Carles | September 28, 2009

Photo via BallDon’tLie

It’s kinda weird how we’re all ‘witnesses’ 2 marketing, and we are impacted by the stuff that is around us. I noticed this bro from Cleveland Ohio who had actually ‘converted his garage’ into some sort of tribute to his favourite African American athlete in the world, an NBA basketball player named [...]

Posted in Alternative Business | Also tagged , , , , , , | 47 Comments

Is Adidas Effectively Marketing 2 Alts?

By Carles | September 28, 2009

Yall. I recently attended a show by the ‘crossover’ faux-indie band The Ting Tings because I heard that they were giving away free Adidas track suits, and all alcohol for free [via Bud Light]. Apparently the event was some sort of ‘marketing’ project by the Adidas viral + alternative marketing division. [...]

Posted in Alternative Business | Also tagged , , | 32 Comments

I work in marketing. I work on the streets. I represent a brand. This is my job.

By Carles | September 13, 2009

Photo via Ivan Rodic

I have always wanted to be involved in ‘grassroots marketing campaigns’ that reach real people. It seems like the best way to do this would be to become ‘a bro holding up a sign on the side of the street.’ I feel like this strategy might have been stolen from [...]

Posted in Alternative Business | Also tagged , , , | 24 Comments

Hello. I am a guy sitting at a table. I represent a brand. I want to sell you something that you are not interested in buying.

By Carles | August 13, 2009

Photo by the cobrasnake

I saw you walk by me. You pretended not to see me so that you didn’t have to talk to me. I understand. I hate having to deal with you, as well. Sometimes I half-heartedly make a pitch, attempting to sell you phone service/Direct TV/TimeWarnerCable/any other sort of [...]

Posted in Personal Branding | Also tagged , | 78 Comments