Tag Archives: mascots

In the future, will bands need ‘mascots’ in order to extend their brand?

Photo by Kurt Christensen via BrookVeeg

I remember when I was a young boy connecting with my father through mainstream interests, we used to attend professional sporting events. At these events, each team had a ‘mascot’ who intended to get fans ‘fired up’ about the home team. I’m not sure how much adults [...]

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