HIPSTER RUNOFF

I was watching this Kanye West video, and I couldn't help but wonder about the future of music videos. This seems rlly different and innovative, so I'm wondering if we're all gonna have to make music videos in 'generic cartoon' format instead of using video cameras. Should I return the HD camera that I obtained with a Canadian Art Grant?

Can black people identify with sillie cartoons and 'progressive production techniques' now that Barry Obama is in office?

Then I watched this KINGS OF LEON video for "Use Some Body."
I think this video is probably the most important video in the history of music videos. It's what the music video format has been working towards for over 50 years. It merges every important altRock aesthetic/gimmick into one video.

These aesthetics include:

• meaningful tour documentary
• singing into the camera and bein' sad/meaningful
• live performance
• staged live performance
• aerial photos over meaningful city
• metaphorical stock footage
• embracing with a woman
• staged 'candid' shots to represent the band being true bros

This video makes me yearn 4 more late 90s/early 2Ks uninspired altRock videos.  I feel like Kings of Leon might be post-meaningfulcore, because they appeal to a new subset of fanBros who are searching for meaning, but want something 'a little bit less indie.' The song "Use Somebody" is a power ballad that will hopefully fuel meaningful montages at the conclusion of television series' & sporting events.

I feel like they are probably the first band that 'started out as indie' but then somehow rebranded themselves as 'mainstream altr0ck', which now means ur going to get DCFC mainstream&alt news source coverage of them for the next 5-10 years.

///I //could //use//somebody///

But srsly...will Ben Gibbard's songs be as meaningful/humble now that he has lost a lil bit of weight?

Would DCFC have been different if Ben Gibb had a different body type since Day 1 (i.e. the Dashboard Confessional Lil Emo Man Theory)?

Does havin' 'a lil bit more meat on ur bones' make you easier 2 identify with/get vulnerable with because you have an easily identifiable 'shortcoming' and/or 'insecurity'?

miss u.

Just thought I might beta test a new HRO gimmick. After blogging about MATT AND KIM and getting an unreasonable amount of feedback, it's easy to tell that they are 'what's big after the meaningfulcore bubble' bursts. They are certainly a bit meaningful, but definitely more 'fun.' People tend to want more fun when the world is in crisis (kinda like our financial economie thingy).

Matt and Kim are two smiley individuals. I'm rlly excited that they are changing their names.

[Photo by Peter Bergman]

I feel like the video for "yeah yeah" aka 'ya ya' aka "yea yea" aka "yes, yes" aka "uh huh yea" is probably one of the shit-eatingest grinniest in the world.

[WATCH OUT FOR THE PIZZA ALTS]
Did u know that shiteatinggrinning is contagious, kinda like yawning.

The truth is that Matt&Kim is an old product that angel investor FrankBro Chan of IHeartCommies invested in. Now I think he sold them to a bigger rcrd lbl for a fleet of ice cream trucks.

The reason Matt And Kim will achieve relative mainstream success is bc of their live product. Entrylevel alts will be eager to 'see a memorable live performance', kinda like a girl talk concert. If you tour extensively AND have a decent enough gimmick, you have a great chance of 'making it.' It also helps if ur a mix-gendered band & if people are 'allowed 2 get krazie' at ur concert. Bands of unmemorable altBros who are 'kinda talented' but have no distinguishing gimimick will not 'make it' no matter how hard they tour.

Speaking of GurleTalk, seen n e g00d concert reviews lately? Is this recap authentic? Is Pitchfork going to switch all of their reviews to vlog format?

[via MollsVox/idolator]

I [ENCOURAGE] more HRO readers to make meaningful video/slideshow recaps of alternative events. We really need ur alternative perspective on the streets. Just want 2 identify with yall on a personal level. Your perspective is unique & AmericanBeautiful.

Need m0re fan media, even if u just send a pic of u holding a 'will tug 4 meaningful memes' sign.

Matt & Kim

Buzzband

Matt Johnson & Kim Schifino make up Matt & Kim, a band 4 entry level lamestreamers.

Lists: boy & girl duos, mindie (mainstream indie)

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