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Pabst Blue Ribbon
AltBro Baptism
Photo by every1 is famesies


Met a new bro. For a while we wouldn't approach one another. We felt threatened by one another--not sure why. Maybe it was because we would 'have crushes' on the same girls. Maybe it was because we had a similar fashion sense. Maybe it was because we had the same fave band--Animal Collective. Maybe I felt threatened by the new bro in town because he was kinda like a mirror, held up to my face, and the things I didn't like about him were the things I didn't like about me.

One time MGMT came to town, and we had to stand next to one another at a concert, exchanging insecure faces the entire time. Then we ended up at the same afterparty. We actually talked--you know... talked. Maybe he wasn't so bad after all. Maybe we could be authentic bros for the rest of time. Maybe we could help one another become better bros. Maybe he would be the best bro at my wedding. Maybe we could coexist in the same circle of friends, rotate through bros together, and date the same lil cunts together.

Maybe he was alright. Maybe he was just like me--and that's not a bad thing.
I got my bottle of PBR, swished it around in my mouth, and spit it all in his face. This was an act of angst, resentment, and love. He performed the same action for me [via gin & tonic]. We had been baptized.

"I now pronounce yall bro & bro."

PBR Fixed Gear Bike seems like it would fit in with my personal brand.
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As yall know, I am a huge fan of the alternative alcoholic beverage Pabst Blue Ribbon, and instead of owning a car, I own a 'fixie' a.k.a. fixed gear bike. I need more brand+product MASHUPS 2 take my personal brand 2 the next level. Think this might be another 'marketing ploy' by the PBR 'unintentional' marketing team [via brands that are adopted for no good reason by privileged 'subcultures'].

Not sure if it would be possible to create a more authentic vehicle. Possibly a Sparks Prius, or something like that. Or maybe a 'Scion Scion' that travels the world sponsoring alternative events. Miss the days when people would travel to music festivals in altMobiles. Or the Crystal Castles Mobile.

Think this bicycle might be the alt version of Oscar Meyer's Weiner mobile.

Or possibly a Red Bull MiniCooper

or a Best Buy Geek Squad car.

Or a NASCAR car

I just want to cruise in a branded vehicle. Might make a 'macbook prius' or a 'blog hummer' or a 'Lil Miss Sunshine volkswagen.' Can yall think of any other branded vehicles?

If you could die on a fixed gear bike [via no brakes] what brand would u want representing U?
Is the PBR fixie the most authentic vehicle on the planet?

Is P.B.R. still 'kewl 2 drink? / do yall still 'get drunk'?
Photo via IH8YrFshn


I remember the time that Sparks died. It sort of made me think that 'getting drunk' would no longer be authentic/a good way to have fun. I don't even really like 'feeling fucked up from alcohol.' I prefer the feeling of aligning my personal brand with an adult beverage. I think that's why they advertise so much. Not sure if one beer tastes better than the other, and not even sure what makes a good beer.

Might watch the movie SidewaysBros to find out more about how to taste alcohol.

It's kinda weird how all men kinda want the same thing. (even though I'm not sure abt the sexual preferences of the ppl in the pic).

Bros all want a broad who 'puts out', will 'shut up' when told 2, and will get us a 'cold beer' after a long day at work. Also maybe 'the opportunity 2 cum.'

Sometimes I 'just want to chill out' for not that much money, and forget about all of my problems. Does n e 1 have a good recommendation for a 'chill out, but get pumped up' type of substance that I can take on a regular basis?

Is n e 1 who reads this blog an alcoholic/deals with substance abuse?
How much 'pot' do u have to have in ur possession 2 get the death penalty?

Just wanna chill and feel kewl. Want 2 b free of inhibitions.

Previous pouring alcohol in people's moufz
http://www.hipsterrunoff.com/t/pouring-vodka-into-some-ones-mouth

Product Placement on Party Pix Sites


As 'Night Life Photography' sites continue to garner more attention & viewership, one cannot help but wonder about the authenticity of certain shots. For example, did Pabst's Brewing Company pay for this photo to be taken, or are these people enjoying PBR because they prefer the taste of a premium lager? Does Pabst want me to associate it's brand with a group of conservatively alternative girls, kind of like how Budweiser wants me to associate it's brand with frogs or guys that say "WAZZUP"?

I know some innovative companies seem to get plenty of exposure to alternative markets from party pix sites, but as consumers, we'll all have to keep an eye on what photographs capture the essence of modern nightlife, and which are staged. It's like my whole reality has been called into question.

Are you more likely to support brands that value product placement on party pix sites?

[Nightlyfe Photography by Every1Is Famous]

Popular Alt Beer Pabst Blue Ribbon [via PRB] sold for $250 million


From what I have read on the internet, Pabst Blue Ribbon, aka 'PBR' is the 'official beer of hipsters' because it is 'cheap.' I have never really drank (i just take pills), so I am not sure what it tastes like. From what I understand, it is one of those beers that you put an orange wedge in. Feel good that it was sold, and now we will get to watch the brand 'transform'. Wonder if they will try to reach the coveted 16-21 beer demographic.

Investor C. Dean Metropoulos made a fortune building well-known consumer brands, including Bumble Bee Tuna and Vlasic Pickles. Now, he is looking to wash them down with a Pabst Blue Ribbon.

Metropoulos, a 64-year-old executive known for invigorating brands, has reached an agreement to buy Woodridge-based Pabst Brewing Co. from the charitable foundation that owns the company for about $250 million, according to people familiar with the matter.

Although little known outside of food circles, he earned a fortune managing brands such as Chef Boyardee, Duncan Hines and Ghirardelli Chocolates.

Damn. Really hope he bundles microwave meals, baked treats, and high end chocolates with PBR.
Feel like we are really about to watch a brand 'hit new markets.' Probably gonna make some seasonal bullshit that they sell for 'way 2 much.'

Not sure if very many American breweries are profitable. Maybe gimmick microbreweries. Sad that Anheiser Busch had to sell off their control of the Sea World franchise.

Pabst Brewing is the country's fifth-largest beer supplier, according to industry newsletter Beer Marketers Insights Inc., accounting for 2.7 percent of industry volume last year. Pabst's blue-collar roots have made the brand--known among beer cognoscenti as PBR--a beer of choice for a generation of irony-loving hipsters from Portland, Ore., to Manhattan's Lower East Side.

Damn. Didn't know they tracked 'who loves irony' when it comes to segmenting consumer demographics.
Wonder if PBR is 'gonna go mainstream' and create a lime-flavored beer for Mexicans, sorta like Miller Chill and Bud Light Lime.

Should I buy a lot of PBR because they are going to change the formula?
Is PBR the 'am appy of beers'?
Can PBR become the #1 beer lifestyle brand in the world?
Is PBR 'the official beer of hipsters'?
Will PBR acquire the Sparks brand?