So there I was, standing in a massive Adidas shoebox that was located inside the festival grounds of a relevant alternative event, and I had 2 ask myself, "Where the eff am I?" After attending so many relevant alternative events, experiencing life as a VIP and sometimes stepping outside of the VIP area in order to experience life as a 'common alt' with the herds of non-VIP alt consumers, I find myself wondering if the 'sponsored' experience has helped or hurt the State of Alt.
The Sponsored Experience////////
If an experience isn't sponsored, did it ever even happen?
Festivals, VIP areas, sporting events, mainstream events, stadiums, amphitheatres, holiday parades, and even youth sports teams' entire seasons. A brand It seems chill that relevant alt festivals are 'monetizing', 'going mainstream', and getting top tier brands. It seems chill that top tier brands have embraced alt events as a place to expose their brand to 'high-end early adoping tastemaking consumers.'
But while entities who are grandfathered into the highly lucrative buzz machine get richer and more powerful, who are the economic victims of The_sponsored_experience? Or is it chill 2 be hella sponsored as long as u invite local vegan, grass-fed, organic venders to make some $$$ by selling relevant food-truck-wave food at ur alternative event?
Pictured: Sponsored Ice Cream Experience
I feel scared and sad. Scared for our children, and future generations of alt who will never get to experience chill indie vibes and websites without being overwhelmed by the sponsored experience. Scared for the future of buzzbands, who will be forced to cultivate sponsored buzz in order to be looped into the sponsored indie buzz machine.
Pictured: Sponsored MP3 farming experience
But maybe I <3 the sponsored experience. Getting free iPhone cases, alcohol, cards to redeem free MP3s from a startup music service, and chillwave koozies. Sometimes I even get XL t-shirts. Maybe the sponsored experience is a good thing 4 evry1. Maybe the sponsored experience is where art and commerce intersect, creating a portal of synergistic vibes that allow us all to chill and vibe like never before.
Can a band 'go mainstream' without embracing the sponsored experience?
Have u ever had any chill times within a sponsored experience?
Have u ever exploited a sponsored experience to get free _________?
Are brands wasting money by sponsoring experiences [via marketing]?
Sponsored experience in a sponsored experience experience sponsorship?
Is a blog only as valuable as the sponsored content is blogs?
Do u ever wish that ur own life was a sponsored experience?
Will the sponsored experience enable all great art, music, and architecture for the rest of time?
Can a 'new authenticity' emerge now that 'authenticity' is a sponsored experience?
Is 'government' a sponsored experience [via taxes]?
Is 'life' a sponsored experience?
Is society a sponsored experience?
Can u sponsor a sponsored experience?
Pictured: I got this coupon at a relevant music festival, exposing me 2 the Pepsi Max brand
///Can we ever get away from the Sponsored Experience?
Have u ever seen a DJ play longer than his alloted set time, and the DJ who is slotted next gets really mad (bc he has waaay better taste in music than the other DJ)?
speaking of djs, i saw dj assault + dj funk at primavera last week. for those who dont know, they are pretty much the biggest names in ghettotech. alan braxe (who co-produced 'the music sounds better with you') was overrunning by about 10 minutes after several requests by dj assault to cut the record. alan braxe continued to ignore him, so dj assault walks over, pushes him into a speaker stack, and then grabs the mic and shouts "IM FROM DETROIT HOMEBOY". the crowd cheers, onstage scuffle ensues, and then assault comes back and drops some 150bpm techno with songs about licking pussy over the top.
I guess there's a lot of racial tension between the banger/house/electro/faggy/disco DJs vs. the B-more/ghetto-tech DJs.
Will DJ Race Wars overshadow the France Vs. Australia Electro War? How do you feel when a DJ plays overtime? Is it rude? Or is it okay if he is playing some rlly awesome music? If over 50% of the crowd is banging their fists in the air, can they play for however long?
I'm a fan of alternative wars because they give us m0re news 2 bl0g abt. Does n e 1 know what the deal with this story is? XX BONUS DJ ASSAULT pictures XX
Is that a hybrid?
O cool. I got waitlisted at that university. Wish I got in. :-(
Photo via flickrs
Maddie.....
U make me afraid of the light
Do u know what I mean bb?
(I'm not afraid)
I wish u would go outside 4 once
Abduct me
OMG...
No1 does it quite like u, Madsters...
when u sing, the whole world stops
We listen
We learn 2 <3 again
Madeline Follin
I know there are conflicting waves of positivity
and waves of pseudo backlash
but don't listen 2 any1, bb
Be urself...
Rave On
Stay Strong
The world <3s u
Sing ur heart out, Maddie
sing ur lil heart out....
Has Madeline Follin leapfrogged Vicki LeGrand on the indie frontwoman power rankings?
Is Alice Glass still hot?
Would u rather vibe out at Chili's with Merrill Garbus or Maddie Follin?
Whatever happened to the Puro Instinct broads?
What will Cults get from p4k?
How many extra points will they gain bc of Maddie Follin's cuteness?
Will Bethany Cosentino 'roll over in her grave' on the day that Cults gets their p4k score?
Photo via p4ks Ariel Pink is known for his crazy on-stage antics and his lofi pop vibe vibes. However, lately he was getting TONS OF BLOG PRESS 4 having meltdowns on stage. First at Coachelly [link], then an anti-Mexi meltdown in Mexico [link]. Anyways, he played Primavera Fest, which is both a festival AND in a Latin-wave place (Spain), so tons of insiders were predicting that this would lead to the #1 meltdown of all time. However, there were no reports of a meltdown.
Not sure how 2 feel. Part of me is rooting for Ariel, because if he ever goes mainstream, blogs can 'take credit' 4 him and pretend that we are legitimate tastemakers. On the other hand, u can really get some MAD HITS when buzzbands have meltdowns.
R u disappointed when buzzbands don't have meltdowns?
Is Ariel Pink now expected 2 have a meltdown at every show?
Is the ARiel Pink live experience the #1 live experience in indie?
Should Ariel Pink build a Daft Punk pyramid and hide in it during the show and just pretend 2 sing?
Have u ever gone 2 an AP show expecting 2 see a meltdown, and all u got was a chill, normal buzz show?
Photo via p4k
Avey Bro! What r u up to bro? Oh chill? Vibing at Primabrora Music Festibro? That's effing rowdy, bro!
Oh damn, bro. That's a sweet ass chair. Most bros vibe in a lil piano stool. Ur VIBING hard in an effing foldable lawn chair. U could srsly bring that bad boy out anywhere. In a public park, at a music festival, or even in your own backyard. It is so functional because it comes with a SUPER CHILL lil bag that it all folds into. It's really chill what modern engineers are able 2 do these days. Really enabling bros 2 chill on the go.
Avey Bro! I didn't know any1 could chill harder than Panda Bear's Person Pitch, but I guess I was wrong. Bringing an effing foldable lawn chair on stage means that you are basically the KING OF CHILL. Just a bro who wants to vibe outside, maybe smoke a J, and pull a koozie out of your back pocket and let your beer chill in a koozie while u chill in a chill foldable lawn chair.
U NAILED it at Primavera... and at the end of the day, #TeamPandaBear doesn't seem so chill any more. I sorta just want to vibe. In a super comfy, portable chair.
I'll see u guys at my local sports and outdoors store. I'll be picking up an Avey Tare Chair.
r u gonna get an Avey Tare foldable chair?
Where have yall chilled in a foldable lawn bro chill chair?
Which member of AnCo has the best on-stage gimmick?
Did Avey Tare 'nail it' with his chair? Did he finally get his SWAG back after Panda Bear's solo album beat his solo album?
I just saw these pictures of Das Racist on stage at Primavera Sound, some music festival in Spain where they invite relevant buzzbands. I am not sure what the Spanish buzz markets are like, but I'm sure every buzzband is just like 'sweet, a music festival in Europe. I'll hit it up.' These pictures of Das Racist look kinda meltdown-y. And it has been a slow indie news week, so I probably need to 'spin' this story hard. Meltdowns are great opportunities 2 take ur buzz brand to the next level, which actually helped WAVVES at the same festival a few years ago.
Did Das Racist have a meltdown, or is this just how they vibe?
Here is Heems. I think he is one of the most famous benderers in indie. As u can see, he went on stage in his undies. I guess u have to 'give him props' 4 living the lifestyle. He did the classic 'crotch grab' move.
All buzzband meltdowns end with a buzzband 'getting pissed at the crowd' for getting pissed at ur buzzband for having a meltdown.
Did they really have a 'meltdown' or is this just their gimmick?
R u worried abt Das Racey?
Do they bender 2 hard every nite?
Will this meltdown help them go 2 the next level?
Who is the hottest member of Das Racist?
Do u like their rap, or do u prefer the African Americans in Odd Futures?
Do they need to rap more abt raping dead white women's bodies [via the Odd Future strategy]?
Panda Bear, also known as Noah Lennox, is preparing to release his new album TOMBOY. He decided to 'test out' some new material at Primavera Music Festival. Some bro from Pitchfork Magazine attended the music festival and basically said 'it sucked, but he's panda bro so let's not be too hard on him yet.'
It seems like they 'buried the article' far within their blogspot, perhaps attempting to 'distance themselves' from Panda Bear, but not wanting him to find out in case he is one of those indie artists who searches p4k for their name every day.
At first, they sorta make excuses for him, saying like 'dude was a 1 man band and it is hard 2 place 100 instruments at once', but then they are like 'we wish he had the rest of the Animal Collective with him':
Whenever I see a guy starting his set like Panda Bear did tonight, stepping out with a guitar around his neck and making his way to a bank of electronic gear and a single microphone, ready to do a show all by himself, I think: This dude has too much to do up there. Performing and singing are difficult enough without essentially mixing live sound in between guitar strums. Which is to say Panda Bear seemed like he missed the rest of the Collective a little bit during this solo show.
They said that he was a 'tough sell' because he was mad boring because the tech bros didn't setup his projector:
without the visuals that usually accompany his solo performances (trouble with the projection set-up), his low-key stage presence made his set, heavy on unfamiliar new material, a tougher sell
Here is the traditional excerpt where they try 2 use words to describe how the music sounds:
Some of the new songs sounded very promising and increased my anticipation for Tomboy; they were varied in terms of mood and texture, going from loping breakbeats underneath sing-song pop structures to dark, squelchy, almost acid-like synth programming to bleak drones.
They closed out the review by emphasizing that people were happiest when he played his old music,
But the spark of excited cheering that popped up when he played Person Pitch's "Ponytail" about halfway through was a reminder that a festival crowd is a tough place to try out the new stuff. Some music needs a little time to sink in.
Found a video of that moment, and it seemed like fans were 'mad jacked' to hear a song they recognized:
Do u think they are 'entry level' or authentic bros?
Worried. Feel like TOMBOY 'might not save 2k10' after all. Feel like Pitchfork is trying to 'distance themselves' from the Panda Bear brand before they give it a 7.3, writing a review that basically says 'wish he woulda just stayed with the ANCO bros.'
Will TOMBOY prove that Avey Tare is the most important member of Animal Collective?
Is TOMBOY gonna 'blow'?
Will Pitchfork 'throw Panda Bear under the bus', holding him accountable for a lackluster album, or will they just 'baby him' like they do with older indie bands?
R u worried 4 Panda Bear?
Do u think the album will be 'amazing' but it will talk 5-10 years to 'get'?
Is Panda Bear always 'ahead of his time'?
Should AnCo just stay 2gether forever? Like we pay for them to live in a house with a bunch of webcams where we can watch them make music, eat, poop, shower, and miscellaneous 'voyeur' type of stuff?
Did Panda Bear 'mail in' this album just to make indie dollars?
R u worried or excited about the TOMBOY album cycle?
Do u think a journalist will write an article about how Noah Lennox is a 'disgusting human being' just to get hits + press?