I have always wondered what it would be like to have a high-level alt job. Most days, I sit in my cubicle at my lamestream job in a business park, dreaming of what it would be like to have a COVETED job within the meaningful workspaces of one of the most important content farms ever created. I want to be able to be backstage in the VIP area of a relevant music-based event, and be able to say, "I write for Pitchfork. Ever heard of it?" Immediately, a hoard of PR agents and bloggers will do their best to 'get on my good side' because I am an influencer who can MAKE or BREAK their ultimately mediocre band's album. Girls will basically ess my dee, just based on my relevant alt job.
I feel happy to finally know what it looks like inside the walls of Pitchfork's Brooklyn offices.
Pitchfork.com was launched in 1996 by Ryan Schreiber when he had just graduated from high school and was working at a record store; these days, a rave review on the site can practically guarantee a band’s success. But while most would assume the atmosphere at the indie music bible is self-important and smug, it’s actually laid-back and celebratory. In 2005, the small company (made up of 30 employees in its Chicago and Brooklyn offices) curated its first music festival in Chicago and the following year branched out with its annual weekend-long Pitchfork Music Festival. Two years later, the company opened a Manhattan office, and a year after that came a second location—a two-floor loft in Greenpoint that’s just off the BQE. The casual vibe here is intentional, explains Schreiber, who sits among his local staff of about 15 . He favors “[constant] discussion about the music [everyone’s] into,” made easier with a massive, Pitchfork-exclusive server of unreleased tunes.
It seems like they are 'anti-cubicle' so that every1 has their own meaningful workspace. Every1 is vibing on laptops, no Dell desktop computers for these writers and content creators. U have 2 be able 2 create content ON-THE-GO.
Schreibro should definitely have a workstation 'in the back' so that every1 feels scared that he will see them wasting time on the net, and get back 2 work.
I need 2 work in a place where every1 listens 2 great music. My lamestream coworkers have THE RADIO playing all day on our city's worst rock and/or soft rock station. I h8 feeling like I'm at a dentist's office. I need an authentic vinyl-playing machine.
White boards are an authentic way 2 communicate and manage relevant projects. My company recently invested in multi-million dollar project & financial management software. If only they realized that we could get the majority of our work done 'within the cloud' using Google Docs, dropbox, and other web-based services that could really cut down on our overhead. At the end of the day, COMMUNICATION and ENGAGEMENT create a successful business.
The only person with dual monitors in my office is the guy who is programming our new Blackberry app.
Just want a place with kewl posters on the wall. I don't need 2 show off my irrelevant diploma/GED printed-out certificate.
The Pitchfork team occasionally hosts gigs and parties in its office, including two alcohol-brand-sponsored bashes shot for Pitchfork.tv last year featuring performances by Beach Fossils and Dom. “We clear out the space and kind of turn it into a venue,” says Schreiber.
I feel sad
Knowing that
My office space
could not be converted into a relevant venue
“It’s nice to have it not be completely quiet all the time,” says Fluck of Pitchfork’s chatty, play-tunes-at-your-desk atmosphere. “I’ve found that to be an eerie thing at other jobs, when you walk in and everyone [has] headphones [on].”
It seems like they still have a collection of relevant CDs from yesteryear within their offices, or maybe a relevant interior designer altered their zonespace bc digital tactile waste is 'hot' in the design-o-sphere [via mini-disc players]
This bro seems chill, like a bro who I could really stormbrain with, and bounce mad ideas off. I could truly be myself in our meetings, and we could forge the future of sponsored content, without compromising any of the brands involved.
This binder makes me sad bc it reminds me of my job. I want to work in a PDF-file based office.
It would be great to work for a relevant alternative media company one day. People on the internet reading my words. Watching my content. Being INFLUENCED by the influencer that is me. I could send my parents links to my content, and they can finally feel justified in my decision to major in English instead of Business. Pitchfork looks like heaven, and I dream of the day when I can change my 'employment info' on Facebook 2 state that I work somewhere relevant. Ppl will ask me what I do, and my response will cover topics including content creation, writing, video-scaping, brand management, advertiser relations mgmt, and VIP area quality control.
One day I will land my alt dream job.
I am smart, creative, and I have a passion for the arts AND the alts.
This is not just 'a job', this is my lifestyle.
What is the most alt company 2 work 4?
Does p4k seem like a chill place 2 work, or is Ryan Schreiber the slave driver of content farmers?
Do u dig their 'space' or should they do more to make their employees 'feel trapped' in their jobs?
What is ur workspace like?
What is ur alt dream job?
I was recently on the youtube, and I happened to stumble upon a 'very controversial' video which may change the way we evaluate and read music websites for the rest of time.
You might have heard of 'Bradford Cox', the lead singers of the Atlas Sound Band and The Deerhunter (band), one of the most successful indie bands of 2k10. You also might have heard of Ryan "Pitchfork" Schreiber--CEO and Editor of pitchforksmedia.com, recently named by Time Magazine to be the Most Important Alternative Man Alive due to his significant impact on indie culture which will be eventually be adopted by mnstrmrs. I recently saw these two humans entertaining a room full of people while jamming on the piano, cultivating some sort of 'singalong' chilling at some sort of 'piano bar.'
They are singing the song 'Girls Just Want to Have Fun.'
I was initially shocked, because one of these bros is a media mogul, and the other one is an independent artist who is dependent upon media blogsites to cover his music to 'get the word out' about his musical endeavors + products. It seems like these two entities should not be 'bro-like' since they have competing interests. According to my perception of reality, there is a formal relationship which media and performers must always maintain and honor in order to keep the scene 'pure.'
Not even sure if 'music journalism' even exists on the internet, or if it is just a bunch of men 'recommending shit' to consumers. Blogs might be a better long-term business model within the attention economy, leading tons of blogbros to 'get egos' since they think they are 'gatekeepers of the scene.' But I think a pure musical artist probably has a more fulfilling life, since he/she gets to experience the instantaneous feedback of a 'live crowd' as opposed to checking webstats and reading anonymous web comments.
It seems 'unfair' that an indie band can have an 'inside track' [via friendship] to today's most relevant tastemakers and content providers. Sorta wish some1 could get me some sort of finite numbers on how 'influential' blogsites are in terms of generating sales + buzz marketing. Sometimes bands and publications can create 'beautiful synergy' if a the band creates a product that is 'good enough' to be 'praised' and universally accepted...but sorta scared that person2person relationships might be influencing the way music is accepted/panned.
Wonder if you can even 'break thru' on to relevant tastemaking sites if you're not 'in bed' with them. This is kinda how it felt when I wasn't accepted to an Ivy League School since I didn't have any bloodline linking me to the school and I didn't have minority blood in me, so I had to settle for design school. It is as if you can 'become authentic bros' with a website that recommends 'kewl shit', then they will eternally recommend ur art, even if you aren't relevant any more.
This seems like a huge scandal.
Like finding out the CEO of Rolling Stone is bros with Lady Gaga.
Or that the CEO of hypemachines is in a band that is 'trying 2 make it' in the indie scene.
This would be like the CEO of HRO being bros with the CEO of Am Appy.
This would be like finding out that youtube sensation 'FRED' was the nephew of the youtube CTO.
Like finding out Ben Gibbard is 'in bed' with Zooey Deschanel.
Like finding out that Ashton Kutcher has a bro-ship with the CEO of twitter.
For all we know, Paul McCartney 'chilled hard' with the Pitchfork staff to 'get this rating.'
Or that the band Interpol sent over an Edible Arrangement.
Wonder if this band only got a 0.2 because they weren't bro enough with blog sites to get I.R.L. cred which could carry over to web-perception cred.
Feeling uncomfortable, like this huge scandal is 'unraveling my entire life/sense of right+wrong' in our universe. Wonder if many of the Greatest Indie Bands of all time sent 'gift baskets' to magazines and blogsites, attempting to get as much coverage, buzz, and praise as possible. Just wondering 'who is in bed with who', sort of like how Barry Obama is attempting to 'get in bed' with every1 possible. Wishing that Pitchfork could make 'indie idol', a new reality show attempting to find out who the next bloggable indie buzzband is. Not sure who I can trust any more.
The piano singalongparty seemed like a 'fun time' for every1 involved. Feeling sad that I am just 'an internet website', and I can't interact with the bands. I have heard that blogging/journalism is sort of a 'coping mechanism' for failed creative types. Seems like if my blog gets big, I can perhaps one day 'canoodle' with tons of alt celebs within my industry.
Feels like deep inside of me, I wish I could have been at this event, enjoying it, embracing the moment. Not caring that it was going to be an alternative news meme. I would actually be chilling with my bros--the people who truly understood me, my lifestyle, and my interests. A group of core bros who were just as 'in the moment' as I was, without thinking about any other underlying 'interests' that required a promotion platform. Wish I could have existed within this moment--not as the CEO of a site that makes mad advertising dollars, or as a respected creative musician--but as a human. A human connecting with other humans.
Feel like I might never be bros with an indie music superstar, since I don't 'respect music/art' enough, and my blogsite might be 'too poisonous' for an indie celeb who is in touch with 'the arts/humanity' to ever want 2 like me as a blog.
Maybe I am reading into this scandal all wrong. Maybe they are just building a new concert model, built around 'piano bars', where people can huddle around the musician, and singalong.
Srsly feel like Piano Bars might be the alt new place to see a 'show.'
Piano bars look like a 'fun time' according to this painting, like you can really connect with the performer and other concertgoers on a micro-basis.
Maybe if I add more micro-connections, my life will have more macro-meaning.
Sometimes I wish digital cameras didn't exist, so that moments could just be moments, instead of moments that u re-live onDemand. h8 youtube + hi speed internet.
Should I invest in a piano bar instead of opening a 'sweet ass nite club'?
Do u think that indiegates happen everyday?
Will INDIEGATE add 0.5-2.3 points to the Atlas Sound album review?
Who can u trust in the bloggisphare?
Have u ever had an Edible Arrangement or other creative gift basket, and how did it make you feel about the person who gave it to u?
Please define the guidelines for a blogger-to-meme relationship.
Should a 'content provider' really get to know a meme on a personal basis?
Yall. I was reading some blogs that still think Time Magazine is 'important', and that their 'list of 100 important people' is important/relevant. From what I understand, the guy who designed the popular Search Engine and Music Blogging Service 'Pitchfork Media' was awarded a slot.
I think the Pitchfork bro's anonymous blogger name is 'Ryan Schreiber.' From what I understand about Pitchfork, there is actually a staff of writers who write under the name Ryan_Schreiber. So I think it's kinda unfair that he gets to be this 'important person' when it's actually a lot of ghost bloggers writing 4 him. Don't think that's what journalism is all about, yall.
None the less, his formula has worked. Can't believe P4k was started in 1995. I wasn't even born then. Shit. Does this mean I need 2 keep posting on my MP3 blog for 10+ years and I will be guaranteed 2 be 'as big and relevant' as pitchfork.blogspot.com?
Kinda jealous of him. Need to feel more 'relevant.'
i think it's kinda weird how u can 'rate' him. Think it might be some sort of metaphorical panopticon pyramid scheme when it comes to Pitchfork Ratings. Like 4 all of these years, he assigns buzzbands numbers, but now we get 2 assign him a number. Makes u realize that u can't rate everything cuz every1 is different.
Also kinda weird how this anonymous blogger got to become so relevant, and now basically controls 'reality' according 2 independent-ish musicians and altbros. I guess that's how it has always worked, except now the Pitchfork Blog Site has replaced 'stupid magazines that u can't click on cuz they are printed on paper.'
Kinda wish I had started 4chan so that I could become very influential on the internet. Feel like I am trapped in the long tail, yall. Need 2 do more to 'set myself apart' and 'build a community of followers' who 'identify with my brand.'
confused. I think if u look at the top people, u realize that the only people who are important are meme-driven politicians, people who have shows on TV that Baby Boomers+GenXers watch, and people who have 'relevant internet websites.' Need 2 build an 'internet community' that 'supports me' kinda like 'tween girls who read Twilight' or something.
Sad that Time's Person of the Year isn't going to be 'me'/'YOU' again. Sad that they had to focus on 'real famous people who do important stuff' again and they couldn't highlight the state of our modern society and our reliance on the internet 2 express ourselves.
Who do yall nominate 4 HRO's Person of the Year?
Who should win Person of the Year for 2k9?
Do yall think people who 'support Obama' for these 'awards' are ass holes?
Starting 2 realize that Ryan_Schreiber might be the most relevant alternative celebrity of all time.
'Just trying 2 sell magazines so that we don't go out of business.'
-Magazine Editors Creating Gimmicks and selecting Hot Sluts 2 b on their Mag Covers
Last night, something special happened. VIPfest, a collection of relevant VIPs putting together an online VIP experience for the most relevant alts on the internet. So many relevant indie celebs stopped by the turntable.fm room, and we made history, If u were there, u know why it was VIP. If u weren't there, u might never know what VIP means/feels like.
Who was there? Carles. Gorilla vs Bear. Ryan Schreiber. Diplo. Heems. DJ MNSTRMR. Ezra Broenig. Unchill AZN Bro. Bon Iver. Ariel Pink. Bradleyford Cox. Basically any1 who is any1 in the world of alt found a way 2 stop by and stay relevant.
Anyways, some techbloggermainstreamer bro used the turntable.fm product 4 the first time ever last night (prob bc it is going 2 get shut down soon 4 being 67% 'illegal') happened 2 stop by VIPfest and he documented his mainstream experience in such a high level alt event:
When I was in the room earlier I had failed to notice it was being helmed by Gorilla vs. Bear, of Gorilla vs. Bear fame. Next to him was Ryan Schreiber, founder of Pitchfork. In chat was “the REAL DIPLO,” who turned out to be the real Diplo. Through the magical celebrities-are-people-too power of Twitter, Diplo had followed Ryan into the room, and now GvB was attempting to get him on the decks.
This isn’t as easy as it sounds. See, the owner of a room can boot people from the decks to free up one of the five slots, but whoever clicks on that free spot first gets it. Either having the real Diplo in their midst had caused a wannabe DJ frenzy, or the real Diplo isn’t very fast on the draw. GvB probably kicked twenty different people from the room before Diplo managed to play anything.
I don’t really know anything about Diplo, except that he worked with M.I.A. and that there’s some sort of beef now. I certainly didn’t recognize the Major Lazer track he played — he kept on saying he couldn’t play the third verse, so I assumed it was unreleased. It was pretty fun, but I was more caught up with the idea that some nice celebrity man was playing music that he’d clearly uploaded from his computer onto a bizarre new service where you choose an avatar and pretend to be at a live concert while you’re actually talking in a circa 1990s chat room.
Nobody else seemed to be so enamored — Diplo was winning plenty of followers and some of my fellow Zynga-alikes were bobbing their virtual heads, but the haters were much more vocal: “Diplo? More like DipNO!” After GvB and Ryan played some tracks, Diplo hit us with another new one: “Untitled.” By this point the room had basically gone insane. Many of the people GvB had booted to get Diplo on the decks were griping about it, others were spamming the chat with requests to play, promising great selections from their musical catalogs. Others had given up on begging, and were instead spamming links to a new room they’d created. But everybody else seemed to be trashing Diplo, Major Lazer, and “Untitled.” After finishing his playthrough, Diplo left because of all the “h8.”
Cmon a-hole. Carles is 1 of the most relevant altcelebs in the world and he ORGANIZED and promoted #VIPfest, and u can't even drop his name in the intro paragraph? I guess Carles does need 2 go more mnstrm.
Was this the greatest group chatting experience since the days of AOL?
I haven’t seen a room this wild since my AOL Chat days. A ton of users had changed their names to celebrities. There was a Lady Gaga, a Bon Iver, and a Joanna Newsom, to name a few. None of these checked out on Twitter, sadly. A DJ named “Carles” (who turns out to be Carles of Hipster Runoff, completely unknown to me at the time) played “Mandolin Rain” (a hilarious juxtaposition to the chat that was ensuing) and Pitchfork Ryan tweeted about it. Bon Iver became enough of a meme that GvB played “Beth / Rest” off of Bon Iver. It was seriously chill, the best song I’d heard all night. The chat turned on Pitchfork’s 9.5 score of the album, almost as if Pitchfork Ryan wasn’t there. Some people just typed “9.5″ into their chat box and then hit enter. The virtual Ryan, nodding his avatar’s head to the beat, asked us all: “can u feel the 9.5… all around[?]” Carles “spun” a dark, terrifying spoken word track he’d recorded about VIPfest called “VIPfest is s0 VIP.” I was scared.
Do yall think that this mnstrm bro didn't 'get' that the 2 relevant altbloggers were 'making fun' of Bon Iver because of the widely accepted meme that he is basically a poor man's indie Bruce Hornsby?
Do u <3 or h8 Bon Iver?
"Can u feel the 9.5 all around?"
In the end, the mainstream bro talked abt how he wished he was more alt and more VIP.
Diplo came back, ego somehow restored, and played a third track. It was really weird, and I was getting tired. Maybe I just don’t like Diplo (in case you do like Diplo, here are the three Major Lazer tracks he played). Maybe I was disappointed in myself for being sucked into this bizarre vortex of musical tastemakers and clamoring playlist jockeys who would rather play music than listen to it. Maybe I was pissed that I didn’t get recognized in “VIPfest” but the nerds over in “Indie While You Work On That PHP E-Commerce Backend” had known who I was.
Were u at VIPfest?
Was it the greatest music festival ever curated?
Who was the #1 altceleb at VIPfest?
What was the greatest moment at VIPfest?
Who did u see at VIPfest?
What can we learn from VIPfest/turntable.fm?
Will turntable.fm ultimately 'be illegal'?
Do u h8 Bon Iver?
Was this just a 'circlejerk' 4 a-holes with blogs?
Will there ever be another VIPfest?
Was this techblogmainstreamer alt enough 2 be at VIP?
Were u in the VIP section of VIPfest?
Pitchfork Media is a popular music news and reviews site, and they also have a festival, and they are 'super influential' when it comes 2 the indie scene, replacing mainstreamer old magazines as the #1 source 4 indie buzzbands. Anyways, the 'genius' behind Pitchfork Media is some bro named Ryan Schreiber. Basically, he effectively turned Pitchfork into an authentic content farm filled with employees who still think they are 'real writers' and he basically just chills and 'cracks the whip.' I have heard rumors that he is mainly focused on creating the technology for Pitchfork 3D, similar to how James Cameron didn't make a movie for a decade just 2 make the technology that created Avatar.
Anyways, TIME Magazine wants u 2 vote 4 him 4 'person of the year' or something like that. 'Most relevant human ever of the year', just another traffic hoarding scheme by a dying magazine, but u gotta do what u gotta do...
Did u know that Ryan Schreiber used 2 be a record store clerk? Should Carles 'get a job at a modern record store [via Best Buy]' 2 become a better music blog journalist?
In 1995, Ryan Schreiber was a 19-year-old Minneapolis record-store clerk who wanted to publish a rock-music fanzine but lacked access to a photocopier. Instead, he started a website, called it Pitchfork and began posting his thoughts on his favorite indie bands — groups whose songs never got played on the radio or MTV. Fifteen years later, Pitchfork is the Pravda of indie rock, steering opinion (and sales) with its unsparing and infamously dense record reviews.
Do u think Ryan Schreiber is more important than Obama / The Wikileaks bro / the bro who invented Facebook / ?
Did u know that Ryan Schreiber 'invented' / 'discovered' / 'uncovered' the Arcade Fire?
(Among Schreiber's discoveries: a little-known Canadian band named Arcade Fire, who this year took home the Grammy for Album of the Year.) As industry revenues crumble and genres fracture into ever smaller niches, Schreiber and Pitchfork may be the closest thing the music world has to an authoritative voice.
Feel like the Arcade Fire really 'screwed him over' by not thanking him during their Grammy acceptance speech.
Do u think he 'deserves' this honor?
Will u 'vote 4 him'?
Do u <3 'internet popularity contests'?
Is Pitchfork the #1 music site on the internet?
Who really 'controls' indie music these days? Websites, artists, or ppl who work 2 brand artists or _________?
Is every other blog just 'trying but failing 2 be P4k'?
Who would win in a blog 2 the death: Carles, Ryan Schreiber or __________ (miscellaneous 'music journalist' with legacy brand who is grandfathered in2 job at some newspaper/magazine's website)?
Just fuckin chillin
Don't mind me
By the way...
Did u hear that I'm back in Animal Collective?
Let's just say I went from being an indie celeb pussy magnet
to becoming a fucking super magnet
Bitches straight up throw their panties at me
Hoping to get a serving of my "Peace Bone"
"Don't Stop Deakin' about 2morrow." -Fleetwood Collective
Hold on, gotta go mingle with Schreibs
The other bros in AnCo don't realize that maintaining relevancy in the indiesphere isn't abt making 'amazing music'
Sometimes it's abt networking
and bribing (with both real + buzz dollars)
AnCo is sorta gonna try to become the Qatar of indie music [via 'stealing' the World Cup]
Sup Schreibs
Yea I'm back
Yea. Haha. Yeah they sucked while I was gone
Oh yeah, they have no clue what they are doing...look at the TOMBOY disaster
Yeah... Avey definitely underperformed on his solo album
Yeah... We really should change our name to the Deaks
Let's just say it's good 2 be the Deak
Things are really looking up 4 me
I'll see u at the AnCo show
"Deak long and prosper."
-the Deak
Do yall <3 Deakin?
Do u think he has the swagger AnCo was missing on MPP?
Do u think vibing out with Ryan Schreiber can help u out a lil bit on the Forkies?
Do indie bands 'bribe' blogs and websites for positive coverage?
Does Deakin 'get it done'?
Is 2k11 going to be the year where Deakin becomes 'more famous/relevant' than Panda Bear and Avey Tare?
ABC has some hilarious segment called 'AMPLIFIED' where some old cool dad bro who loves indie rock (Dan Harris) goes out and interviews buzzbands. It seems like he bro-ed down with WAVVES. Not sure if Dan Harris smoked a blunt, but the other bros probably did.
Might throw down a chill with Dan Harris.
N e ways, super cheesy video done in the style of MTV News from 1992, but always 'hilarious' to see ABC NEWS AMPLIFIED segments. They really try to make it seem like WAVVES overcame a rough career or something.
Not sure why Pitchfork founder and CEO Ryan Schreiber shows up in this video. More important question is: why he is floating in front of the old Pitchfork site design?
Worried that the ABC Video editing interns didn't really do their homework, and pooped this segment together. Feel like buzzbands should probably only do a few interviews per year instead of leaving their brand to be manipulated/butchered by these people who 'clearly don't know what they are doing.'
Feel like this screen shot is 'hilarious' [via 'actual studio' humor]. Wonder if people who aren't familiar with chillwave lofi bedroom producers could even comprehend this slide.
Here is a video of Dan Harris 'trying 2 flirt with' Best Coast/ interviewing her. That bro is seriously 'one bro of a bro.'
Feel like this Dan Harris bro is one of the greatest indie journalists of our generation. Wonder if he would rather be covering 'real news' or if he prefers 'connecting with the kids' and interviewing buzzbands that he reads about on wikipedia the night before the interview.
Do u think Dan Harris genuinely likes buzzbands?
Does he seem like a chill bro who would share a joint with u?
Do u think Dan Harris is the Anderson Cooper of buzzbands?
Did Dan Harris ask 'hard hitting questions' or did he mail it in?
Do u think there is a secret love triangle between Best Coast, WAVVES and Dan Harris?
In an effort to diversify his brand after being named one of Time Magazine's Most Influential People [link], the founder and CEO of Pitchfork Media, Ryan Schreiber has 'launched' his DJ career. It seems like his plan is probably to 'use his platform' to steal the jobs/bookings of pre-existing DJs. He will promise 'mad coverage' to every venue and festival that books him utilizing the Pitchfork Media platform.
Do u think this means he stopped writing his Pitchfork blog? Will Pitchfork soon hire a staff of contributing writers?
Wonder if his DJ name "RAVVES" is a reference to the fallen buzzband Wavves. Not sure if Wavves will ever come back, but feel like now that Pitchforkbro 'decided that Ravves is the future', Wavves is gonna have a super hard time bouncing back.
Is RAVVES the new Justice / Steve Aoki / Tiesto / Paul Oakenfold?
Will RAVVES be the 'most booked' DJ of 2k10?
Is RAVVES more authentic than the iPad DJ because of his knowledge of indie history?
First Gorilla Vs Bear launches a record label [link], now P4k is DJing...
which website blog is next to 'diversify' their products + services?
Will Hypemachine be acquired by iTunes?
Will HIPSTER RUNOFFS release his 'highly anticipated debut EP'?
Will Rolling Stone Magazine start selling life insurance?
Will twitter add a photo tagging system?
Will facebook add a video chat roulette service?
Will Pitchfork start a record label?
Will HIPSTER RUNOFF start a euthanasia clinic?
Will HIPSTER RUNOFF start a tween counseling & wolfpack suicide hotline?
Will blog start a meme?
Will 'the chillwave genre' start a new post-genre?
Will _________________ start a _______________?
Solange Knowles, known as Beyonce Knowles' little sister, has recently come under fire for her penetration into the mainstream indie blog rock world. Solange Knowles is in the unfortunate position of living in the shadow of her culturally transcendent older sister, and has to carve out a niche where she can acquire an alternative fan base. This is similar to when an older sister is a popular cheerleader, then the younger sister has to be an alternative free spirit after she fails to be a carbon copy of her older sister. In the embedded video, Solange Knowles joins the Dirty Projectors on stage at what we can only assume is a high paying Fashion Week gig.
Many authentic Dirty Projectors fans are 'outraged', and claimed that Solange's inclusion on this song totally ruins the vibe and hopeful message of the song "Stillness is the Move." In the last 2 minutes of the video, the two female vocalists just 'bullshit/improv' high pitched wails over the some riffs, making it an overall negative listening experience.
In the past Solange Knowles has attempted to brand herself has 'being alt' after multiple on-stage collaborations with Of Montreal.
It is unclear whether the Dirty Projectors and Of Montreal think that they will reach new markets by enabling Solange to perform with them. At this point, most mainstream indie blogs have covered Solange's collaborations with these bands, encouraging readers to be accepting of her foray into the altosphere. Modern music fans are wary of Solange memes. According to wikipedia, Solange parted ways with her mainstream label, Interscope-Geffen-A&M, and will release her next album independently, which demonstrates the importance of blog coverage to her independent biz + press model.
Conspiracy theorists point to several tweets by Pitchfork CEO Ryan Schreiber which indicate that he may be under the Knowles/Jay-Z Family spell.
Do the Dirty Projectors blow with or without Solange Knowles?
Is Solange Knowles 'alt' or are u defensive abt her motives in the alt world?
Is Solange a legitimate, talented product, but shouldn't end up in ur content stream?
Founder of Pitchfork Media and internet millionaire Ryan Schrieber tweets a 'positive reaction' to the Alt Report.
If Pitchfork could review the Alt Report, what rating would it get?
Probs like a 7.9-8.2 with a 'Best New Music' anointing, showing noncommittal interest, making it clear that they like u now, but 'the best years are ahead of u.'