HIPSTER RUNOFF

I just watched this sweet new song by the buzz band 3BRO!3, and it made me feel something that I haven't felt in a long time--it made me feel alive... like some1 truly understands me.

It was as if some1 captured all of my social insecurities and sexual angst, and put them all in a song in a very digestible format [via the power of music]. I felt like there were other people on this planet who looked like me (I look like a bro who didn't go to college, but moved into an apartment complex and threw some sick parties any ways.) It gave me a little hope that maybe 1 day, me and my best bro can move to California, transition into AltBro (California Style) make some cute lil songs, and then appeal to an emerging market of 'lost tweens.'

Really want 2 'move 2 cali' and convert to a 'california style bro.' It seems like they can just 'be stupid consumers' without having to worry abt 'seeming like the are intellectuals.' Sorta wish I could still dress/look like the 3Oh!3 bros. Wish that Tony Hawk was listed as one of my role models on facebooks.

Sorta wonder what is the 'connection' between mainstream and alt that seems to be s00 marketable these days. Maybe alternative ppl just are more in touch with their insecurities.

I feel confused by 3Bro!3. I am not sure if they are supposed to appeal to teen girls, tweens, altbros, or the homosexuals.

Seems like if I lived in Cali, life would be simple. Like I wouldn't have to worry about being 'alt', and I would just think I am 'normal' but I would actually just be a consumerAlt who shops at Hot Topic, Am Appy, and Urby Outfitties without really even 'thinking about it.' Feel sad that I'm not a CaliAlt.

Has n e 1 been to California? Is it true what they say abt it?
Do u 'get' 3bro!3? Do u think they will make Pitchfork's best mp3s of the decade list?

HIPSTER RUNOFF has a significant following in Southern California and Mexico. A lot of AltMinorities email me saying "Carles...u always blog about blipsters & azns, but u fail to blog about MexiAlts, the fastest growing alternative minorities group in the Alternative Nation."

They're right. It's time to finally get serious about blogging about MexiAlts. MexiAlts are responsible for the sustainability of the Party Industry in Southern California. It's difficult to deny the presence of more MexiAlts than ever on popular party pix sites like thecobrasnake & redslurpeee.

MexiAlts are blessed with the ability to 'have a wide-eyed, entry level mindset' without 'gettin too self-aware'.  They will never 'become disenfranchised with the state of the scene.'  Instead, they will migrate to a new scene after it is established as a 'mainstream alt' norm. MexiAlts enjoy the consumer experience provided by their local mall, usually inundated with MainstreamAltish Trends.  Most MexiAlts are currently transitioning out of emo/PanicAtTheFallOutBoy/post-hardcore, and focusing on electro/bloghaus.

For example, these MexiAlts [via Mexico] have transitioned their PanicAtTheDiscEmo personal brands to a modernized ElectroAlt personal brand.

[photo by Deep City Dive]

The MexiAlt comes in many different formats.  I remember during HRO's myspacer worth blogging about era, many of the selected myspacers were the post-sexual androgynous MexiAlt type.  For example, here is HECTOR ECSTASY.

And who will forget ISAAC MEXICAN? He checks his myspace bulletins [via sidekick] at least once every 10 minutes.

MexiAlts usually don't make it on the guestlist. They are pure 'consumers' in the alternative economy, without many connections/aspirations to do more than stand on the sidelines of the alternative economy. When Southern Californian producers/promoters post myspace bulletins about having a show (equipped with an obnoxious flier), this is for the MexiAlt demographic. Myspace bulletins = usually the best way to reach them.

Female MexiAlts are proud of their American Apparel aesthetic in the way that an entryLevel Alt circa 2k6.3 would be proud of his/her personal brand's merger with the AA aesthetic.

It's always just important to remember that Alternative Minorities are more important to the ElectroCommunity than Alternative whites (tentatively called WHIPSTERS). MexiAlts, AltAzns, and Blipster are the people who are proud of the scene--proud enough to go see a DJ who is 'going to lay down a HARD set.' White people usually go to more 'traditional concerts' while AltMinorities aren't afraid to 'show up early to get a spot in the front' and then 'get sweatie'/grind on one another.

[Photo credits to RedSlurpee(a place for MexiAlts]

After dedicating significant coverage to blipsters and AZNs, it's time to honor one of the most important demographics in Altville--the MexiAlt.

What are MexiAlts all about, yall?  Do yall people in the Northern USA/Canada/Australia/Europe even know what a MexiAlt is?
Do u like this era of post-tolerance on HRO?