Tag Archives: Southern Comfort

Failed Alternative Marketing

Yall. I was watching my favourite television channel, pitchfork.tv, and I saw a gimmick called ‘Faces in the Crowd’ which was sponsored by an alcohol company called Southern Comfort. The video was intended to be an authentic portrayal of the ‘hype’ and ‘anticipation’ which alternative concert-goers experience when they attend a music festival [...]

Posted in Alternative Business, Trends | Also tagged , , , | 50 Comments