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SWAGGER
I'm lil and I smoke weed, yall!

[Photo by TheCobraSnake]

I think aligning your personal brand with marijuana is always a bold choice. It is an illegal product that is often associated with 'the underworld + underachievers', so any1 who wears indicators of 'being a bro who chills on weed' is a truly free spirit who does not care about society's 'rulez and regulationz'. Being a lil bro in a 'metaphorical graphic tee' indicates that u have a lot of swagger (aka 'swag') kinda like Vern Troyer.

Lil People can do the same stuff that 'regular people' can do. Smoking weed, tugging off to internet p0rn, or even 'going 2 clubz and bein on party pic sites then looking at urself the next day and finding life to be a lil bit more meaningful.'

Is 'smoking dope' authentic? Or is it an 'entry level' gateway drug towards a mainstream alternative lifestyle? Or is it for people who 'can't handle the real world' and 'aren't creative enough to do anything other than watch movies/eat/go to concerts because they think they appreciate music'? Or is marijuana kinda like 'giving urself a morning tugjob'--it's just not a big deal.


Is marijuana too 'entry level' 4 u?
Do u get blazed and read HRO?
What is it like 2 get 'lifted'?
Remember the first time ur parents found 'ur stash' and u thought it was the end of ur life cuz weed is so illegal?
R u gonna move 2 Canada where they legalized PCP?
Does 'grass' make u 'more intellectual'?
How do u feel about mainstreamBros who morf into weedBros and have 'bromantically meaningful conversations about life' 2gether then go to Taco Bell/Wendy's Late Nite?
Have u ever listened to Bob Marley or just kinda heard his personal brand talked about a lot because he sang vague songs about 'freedom', 'peace' and 'enjoying life'? (a model implemented by Dave Matthews)

For Girls Who Want to Stop Looking Cute & Start Having Swagger

I'm pretty intrigued by the fit of some of these clothes, and the hipsterability as we all search for our look on nights when AA just won't let us stand out enough.

From the new SWAGGER LINE (for women):



I think the description of the 2008 Swagger line namedrops just about every necessary influence to justify adding it to your wardrobe.

From Freshness Mag:

SWAGGER debuts its first women’s collection, the Spring 2008 SWAGGER LADIES line will take Swagger’s unique approach to fashion art a step further. Swagger marries the progressive, urban lifestyle that is New York and remixes it with traditional Japanese attention to detail and quality. Inspired by two world cities, Tokyo and New York, and by classic, throwback, hip-hop culture, skaters, graffiti artists and painters, Swagger’s designers Big-O and Iggy launched the influential label in 1999.

Buy some SWAGGER here.