ALL | ALT REPORT | CLASSIC
TIME Magazine
Feel kinda jealous of the Pitchfork Bro for being one of Time's Most Influential People of All Time

Yall. I was reading some blogs that still think Time Magazine is 'important', and that their 'list of 100 important people' is important/relevant. From what I understand, the guy who designed the popular Search Engine and Music Blogging Service 'Pitchfork Media' was awarded a slot.

I think the Pitchfork bro's anonymous blogger name is 'Ryan Schreiber.' From what I understand about Pitchfork, there is actually a staff of writers who write under the name Ryan_Schreiber. So I think it's kinda unfair that he gets to be this 'important person' when it's actually a lot of ghost bloggers writing 4 him. Don't think that's what journalism is all about, yall.

None the less, his formula has worked. Can't believe P4k was started in 1995. I wasn't even born then. Shit. Does this mean I need 2 keep posting on my MP3 blog for 10+ years and I will be guaranteed 2 be 'as big and relevant' as pitchfork.blogspot.com?

Kinda jealous of him. Need to feel more 'relevant.'

i think it's kinda weird how u can 'rate' him. Think it might be some sort of metaphorical panopticon pyramid scheme when it comes to Pitchfork Ratings. Like 4 all of these years, he assigns buzzbands numbers, but now we get 2 assign him a number. Makes u realize that u can't rate everything cuz every1 is different.

Also kinda weird how this anonymous blogger got to become so relevant, and now basically controls 'reality' according 2 independent-ish musicians and altbros. I guess that's how it has always worked, except now the Pitchfork Blog Site has replaced 'stupid magazines that u can't click on cuz they are printed on paper.'

Kinda wish I had started 4chan so that I could become very influential on the internet. Feel like I am trapped in the long tail, yall. Need 2 do more to 'set myself apart' and 'build a community of followers' who 'identify with my brand.'

confused. I think if u look at the top people, u realize that the only people who are important are meme-driven politicians, people who have shows on TV that Baby Boomers+GenXers watch, and people who have 'relevant internet websites.' Need 2 build an 'internet community' that 'supports me' kinda like 'tween girls who read Twilight' or something.

Sad that Time's Person of the Year isn't going to be 'me'/'YOU' again. Sad that they had to focus on 'real famous people who do important stuff' again and they couldn't highlight the state of our modern society and our reliance on the internet 2 express ourselves.

Who do yall nominate 4 HRO's Person of the Year?
Who should win Person of the Year for 2k9?
Do yall think people who 'support Obama' for these 'awards' are ass holes?
Starting 2 realize that Ryan_Schreiber might be the most relevant alternative celebrity of all time.

'Just trying 2 sell magazines so that we don't go out of business.'
-Magazine Editors Creating Gimmicks and selecting Hot Sluts 2 b on their Mag Covers

Whenever an Alternative Artist is on the Cover of a Mainstream Magazine, I quietly say to myself, "We Finally Did It."

Whenever an Alternative Artist is on the Cover of a Mainstream Magazine, I quietly say to myself, "We Finally Did It.  We have arrived. The mainstreamers are starting to understand why we listen to better music than them. I have a dream that one day, blogs will be the radio stations of the world, and Pitchfork will be the iTunes of the world, and minidisc players will be the iPods of the world."

Part of me gets a lil bit upset that the mainstreamers are finding out about what I listened to 2+ years ago, but then I realize that I need to 'be the bigger person' and let them enjoy.

Did yall see Mathangi Arulpragasam on the cover of SPIN? (I call M.I.A. by her real name 2 sound more authentic.)

Remember when the Management was on the cover of SPIN?

Remember when hipsters were on the cover of BPM?

Remember when a Cool Dad made the cover of Us Weekly?

I was really proud when Crystal Castles were on the cover of NME.

"we are using sounds that no 1 else can get." -Crystal Castles

I remember when Britney Spears' sister sharted out a baby and landed on a magazine cover.

It was a big deal when some one as alt as Dustin Hoffman went mainstream and starred in "Hook."

I was proud of Thom Yorkee for being on the cover of AZN magazine.

It was also a big deal when I was TIME's person of the year just cuz I built a myspace profile. I showed my parents so they'd get off my back and let me chill on the myspace.

I kinda hope YALL are the Persons of the Year in 2k8.

(I am not proud of alt celebs when they r on the cover of altMagazines that I am not alt enough to recognize).

How do u feel when u see some1 on a magazine cover?
Is it a meme that u should be proud of and connect with?
Do u have 'pride' for 'being into' an artist/public figure before they were 'recognized by a magazine'?
Would u be honored m0re to be in a magazine, or be blggd abt at ur fave blog?
Which 1 means more in the current meme economy climate?

//// am I just a meme?
//// RAGE AGAINST THE MEME.

Pitchfork CEO Ryan Schreiber nominated for Time Magazine's Man of the Year
Image by The Mainstreamer


Pitchfork Media is a popular music news and reviews site, and they also have a festival, and they are 'super influential' when it comes 2 the indie scene, replacing mainstreamer old magazines as the #1 source 4 indie buzzbands. Anyways, the 'genius' behind Pitchfork Media is some bro named Ryan Schreiber. Basically, he effectively turned Pitchfork into an authentic content farm filled with employees who still think they are 'real writers' and he basically just chills and 'cracks the whip.' I have heard rumors that he is mainly focused on creating the technology for Pitchfork 3D, similar to how James Cameron didn't make a movie for a decade just 2 make the technology that created Avatar.

Anyways, TIME Magazine wants u 2 vote 4 him 4 'person of the year' or something like that. 'Most relevant human ever of the year', just another traffic hoarding scheme by a dying magazine, but u gotta do what u gotta do...

Did u know that Ryan Schreiber used 2 be a record store clerk? Should Carles 'get a job at a modern record store [via Best Buy]' 2 become a better music blog journalist?

In 1995, Ryan Schreiber was a 19-year-old Minneapolis record-store clerk who wanted to publish a rock-music fanzine but lacked access to a photocopier. Instead, he started a website, called it Pitchfork and began posting his thoughts on his favorite indie bands — groups whose songs never got played on the radio or MTV. Fifteen years later, Pitchfork is the Pravda of indie rock, steering opinion (and sales) with its unsparing and infamously dense record reviews.

Do u think Ryan Schreiber is more important than Obama / The Wikileaks bro / the bro who invented Facebook / ?

Did u know that Ryan Schreiber 'invented' / 'discovered' / 'uncovered' the Arcade Fire?

(Among Schreiber's discoveries: a little-known Canadian band named Arcade Fire, who this year took home the Grammy for Album of the Year.) As industry revenues crumble and genres fracture into ever smaller niches, Schreiber and Pitchfork may be the closest thing the music world has to an authoritative voice.

Feel like the Arcade Fire really 'screwed him over' by not thanking him during their Grammy acceptance speech.

Do u think he 'deserves' this honor?
Will u 'vote 4 him'?

Do u <3 'internet popularity contests'?
Is Pitchfork the #1 music site on the internet?
Who really 'controls' indie music these days? Websites, artists, or ppl who work 2 brand artists or _________?
Is every other blog just 'trying but failing 2 be P4k'?
Who would win in a blog 2 the death: Carles, Ryan Schreiber or __________ (miscellaneous 'music journalist' with legacy brand who is grandfathered in2 job at some newspaper/magazine's website)?

Ryan Schreiber

Alternative Celebrity, Alternative Entrepreneur, DJ

Ryan Schreiber is the creator of Pitchfork Media. He is one of TIME MAGAZINE's most important people in the world ever.

Read more>>>>

Pitchfork Media

Company, Blog

Pitchfork is a popular indie blogzine that does reviews and gets mad hits.

Read more>>>>
Mark Zuckerberg keeps trying to be more famous, named Time's PERSON OF THE YEAR


We 'get it' Zuckerbro
You're the #1 web designer in the world
U invented the facebook
U wrote a hit movie called The Social Network
You even starred in your own movie

Don't u already 'have enough'?
Can't u just 'give it up', bro?

Part of me feels chill because I already won this award back in 2k7
[via social networks]

But maybe u 'set this up'
tried to make me feel good abt myself
by inventing Social_Networks
and now u took that away from me
just so u could get more famous.

Rlly kinda ovr it
Might deactivate my facebook profile
get on myspace, embed a sweet song on my profile
design a custom background

Congrats though, bro
U really became hella 1337 this year
Proud of u, qt

Does Mark Zuckerberg need to stop 'being all famous'?
Is he trying to transition his brand to be more like Steve Jobs/Bill Gates where he can 'be philanthropic'?
Should he sell facebook to groupon?
Should he sell Groupon to twitter?
Should he 'bail out' Myspace Google?
Should he invent a blogspot?
Should he [reference to outdated/failed website]?

Time Magazine writes article about Pitchfork, ‘uncovers’ dark secrets of p4k origins


Pitchfork Media is a popular blog magazine website that has 'gained a lot of organic buzz' over the last 10-30 years. It seems like ppl go there to find out about a new buzzband, or determine how much they should like a buzzband based on their 'reviews' system. N e ways, it seems like this new blogspot has 'blown up' and started to get some mainstream press for the traditional 'they were once a lofi operation, but they have rlly grown, and they even have a successful music festival' type of story. Not sure if they hire real journalists to write this type of stuff or if they just pay an intern with free promo CDs and free Kashi products in the company break room.

Anyways, seem like Pitchfork started because the dude who made it didn't have a Xerox copy machine to copy and paste a 'zine', so he had 2 use a 'boring old' webpage.

In 1995, Ryan Schreiber was a 19-year-old Minneapolis record-store clerk who wanted to publish a rock-music fanzine but lacked access to a photocopier. Instead, he started a website, called it Pitchfork and began posting his thoughts on bands like Sonic Youth, Fugazi and the Pixies — groups whose songs rarely (if ever) appeared on the radio or MTV. It was the first golden age of "indie" artists, back when the word was shorthand for music released on independent record labels, signifying the artistic freedom and cachet that came from operating on the fringes.

Wonder what the world woulda been like if Ryan Schreibs had a scanner/printer/faxer [via HP]. Wonder what the world would be like without Pitchfork.

The article also says that the article that 'put Pitchfork on the map' was a review of KID A by the Radioheads:

By 2000, Schreiber had moved the site to Chicago, acquired some freelance writers and codified the Pitchfork review into a signature formula — a long, rambling personal opinion of an album, accompanied by a rating on a scale from 0.0 to 10.0. But the site's readership was still, to use his word, "negligible." That changed in October of that year, when Pitchfork posted a fawning, grandiloquent 10.0 review of Radiohead's experimental rock album Kid A. Critic Brent DiCrescenzo's paean included lines like "butterscotch lamps along the walls of the tight city square bled upward into the cobalt sky" and became an Internet sensation — for all the wrong reasons. "The writing was so purple, so outrageous. People passed it around because it was funny," Schreiber says. Pitchfork's readership jumped exponentially, to about 5,000 hits a day.

Then an odd thing happened: people made fun of the prose, but they kept reading Pitchfork. Schreiber and his writers knew what they were talking about; Kid A., which later debuted at No. 1 on Billboard, really was a 10.0 album.

seems like back than a 10.0 = 'a guarantee for a #1 spot on the Billboard charts.' Wish new p4k would give JBieb a 10.0 to keep their brand consistent.

Gotta check out that "A KIDZ" album, see what it is all about. Wonder if Radiohead is a band created for/by/on the internet.

Sorta feel like I just looked behind the curtain of the Wizard of Oz finding out that Pitchfork isn't some robot. Kinda feel inspired. Like me and my bros can start an organic indie music site, and eventually rise to prominence and 'control the fucking scene' while 'rolling around in piles of cash.' Might cancel my plans to start a chillwave buzzband and opt to build a blogspot.

Anyways, here is a generic paragraph about 'indie bands that have gone mainstream':

Pitchfork's reviews of artists previously considered unknown or underground — like xylophone-prone Icelandic band Sigur Rós and harmonizing rockers Modest Mouse — began to act as stepping-stones to mainstream coverage. In 2000, Modest Mouse moved from independent label Up Records to Sony-owned Epic; by 2005, they had performed on Saturday Night Live, been nominated for two Grammys and guest-starred on Fox's teen drama The O.C. Their songs are now used in car commercials.

R u inspired by the story of Pitchfork?
Do u wish Pitchfork was 'never born' or is it 'an important part of the indie scene'?
Without Pitchfork, does 'indie' go mainstream?
Does Pitchfork have a 'dark, secret past' or is it just like any other website?
Is 'indie' in good hands with p4k, or are they 'ruining' auth indie vibes?
Is Pitchfork 'the most successful buzzband' in the history of the world?
R u gonna start a website blog with some of ur friends, offering a unique perspective on music & culture?

Pitchfork Media

Company, Blog

Pitchfork is a popular indie blogzine that does reviews and gets mad hits.

Read more>>>>

Ryan Schreiber

Alternative Celebrity, Alternative Entrepreneur, DJ

Ryan Schreiber is the creator of Pitchfork Media. He is one of TIME MAGAZINE's most important people in the world ever.

Read more>>>>
HIPSTER RUNOFF named one of Time Magazine’s Best Blogs of 2010


TIME Magazine is a popular magazine from the pre-blog era that still utilizes their brand to make money off online website advertising. Not sure what they even write about. Get it confused with 'LIFE' and 'NEWSWEEK' usually. Because they have a 'respected brand' that is older than blogs, what they say 'means more' than most websites/weblogs. It seems like they made a list of the top blogs of the year 2k10, and popular alt mp3 culturally relevant weblog HIPSTER RUNOFF has basically 'topped' their list.

Not sure if this list is really 'legit' or if it is just some sort of traffic hoarding scheme involving some of the most trafficked blogs on the internet.

HIPSTER RUNOFF is a controversial blog that usually over-exposes particular indie buzzbands, putting them under the immense critical scrutiny and commercial analysis, demanding more out of our favourite artists than many generic indie weblogs ask 4. Many times, the writer 'Carles' can get controversial, writing about gender issues, tween rights, tween issues, racial beef, society, and meme-based culture. The site has been around for a year, but has generated tons of blog buzz from twitter feeds. #trending_topics

Based on the description, do u think TIME MAGAZINE 'gets' HRO, or are they just trying to pretend that they 'get' it

Hipsters — those proud members of the tight-jeaned, trust-funded alt set (a.k.a. this guy) — are easy targets on the Web, but Hipster Runoff finds a fresh way to gently poke the ribs of the "bed head" set. Surveying the fashion and culture trends of hipsterdom, the blog alternates between outright spoofs and serious slams of fashion's posers and prophets, with cutting commentary of ongoing discussions covering everything from alt-rock to bro culture. It becomes clear from all this that hipsters have a little too much time on their hands, but the blog makes it fun by playfully mocking their obsessions.

Not sure if HIPSTER RUNOFF should be proud to be on this list. Seems to embody 'snark', 'kitties', 'politics', 'low-level meme' and iPhone Apple blogs.

Best Blogs

* Zenhabits
* PostSecret
* Climate Progress
* HiLobrow
* Hipster Runoff
* Kottke.org
* Cake Wrecks
* The Oatmeal
* Shit My Kids Ruined
* Deadline Hollywood
* everything-everywhere.com
* Sartorialist
* InformationIsBeautiful.com
* The Daily Kitten
* Shorpy
* Apartment Therapy
* Doublex
* Strobist
* Roger Ebert's Journal
* The Awl
* Geekdad
* Engadget
* The Washington Note
* Consumerist
* Pitchfork

Essential Blogs

* TheDailyWh.at
* Techcrunch
* Gawker
* Politico's Ben Smith
* Boing Boing

Overrated Blogs

* FAIL Blog
* The Big Lead
* Perez Hilton
* Mashable
* The Daily Kos

It seems like Pitchfork Media is on the same list. This means Carles and his HRO blog will likely 'never escape' from the shadow of the Pitchfork.

Is HIPSTER RUNOFF's brand 'about 2 go mainstream'?
Is HIPSTER RUNOFF deserving of mainstream success?
Is HRO an 'important part of the internet'?
Will HIPSTER RUNOFF 'attract more advertisers' now that they are accepted by the mainstream?
Does 'being honored by Time Magazine' in 2k10 mean as much as it would have in 19k83?
What is the best blog of 2010?
Do yall like reading about hipster culture on HRO?
Is HRO 'more than just a hipster blog'?
Can HRO 'get an endorsement' from God?
Are 'listicles' ruining the internet?
Is HRO 'the best blog in the history of magazines and blogs'?

HIPSTER RUNOFF

Alternative Celebrity, Blog, Buzzband, Company, DJ, Meme

HIPSTER RUNOFF is a blog worth blogging abt, created by Carles that is trying 2 stay relevant. It blogs abt buzzbands, alt_stuff, and memes.

Read more>>>>

Carles

Alternative Celebrity, Blog, Meme

Carles is the popular blogger from the popular internet website HIPSTER RUNOFF.

Read more>>>>