
Pitchfork Media is a popular blog magazine website that has 'gained a lot of organic buzz' over the last 10-30 years. It seems like ppl go there to find out about a new buzzband, or determine how much they should like a buzzband based on their 'reviews' system. N e ways, it seems like this new blogspot has 'blown up' and started to get some mainstream press for the traditional 'they were once a lofi operation, but they have rlly grown, and they even have a successful music festival' type of story. Not sure if they hire real journalists to write this type of stuff or if they just pay an intern with free promo CDs and free Kashi products in the company break room.
Anyways, seem like Pitchfork started because the dude who made it didn't have a Xerox copy machine to copy and paste a 'zine', so he had 2 use a 'boring old' webpage.
In 1995, Ryan Schreiber was a 19-year-old Minneapolis record-store clerk who wanted to publish a rock-music fanzine but lacked access to a photocopier. Instead, he started a website, called it Pitchfork and began posting his thoughts on bands like Sonic Youth, Fugazi and the Pixies — groups whose songs rarely (if ever) appeared on the radio or MTV. It was the first golden age of "indie" artists, back when the word was shorthand for music released on independent record labels, signifying the artistic freedom and cachet that came from operating on the fringes.
Wonder what the world woulda been like if Ryan Schreibs had a scanner/printer/faxer [via HP]. Wonder what the world would be like without Pitchfork.
The article also says that the article that 'put Pitchfork on the map' was a review of KID A by the Radioheads:
By 2000, Schreiber had moved the site to Chicago, acquired some freelance writers and codified the Pitchfork review into a signature formula — a long, rambling personal opinion of an album, accompanied by a rating on a scale from 0.0 to 10.0. But the site's readership was still, to use his word, "negligible." That changed in October of that year, when Pitchfork posted a fawning, grandiloquent 10.0 review of Radiohead's experimental rock album Kid A. Critic Brent DiCrescenzo's paean included lines like "butterscotch lamps along the walls of the tight city square bled upward into the cobalt sky" and became an Internet sensation — for all the wrong reasons. "The writing was so purple, so outrageous. People passed it around because it was funny," Schreiber says. Pitchfork's readership jumped exponentially, to about 5,000 hits a day.
Then an odd thing happened: people made fun of the prose, but they kept reading Pitchfork. Schreiber and his writers knew what they were talking about; Kid A., which later debuted at No. 1 on Billboard, really was a 10.0 album.
seems like back than a 10.0 = 'a guarantee for a #1 spot on the Billboard charts.' Wish new p4k would give JBieb a 10.0 to keep their brand consistent.
Gotta check out that "A KIDZ" album, see what it is all about. Wonder if Radiohead is a band created for/by/on the internet.
Sorta feel like I just looked behind the curtain of the Wizard of Oz finding out that Pitchfork isn't some robot. Kinda feel inspired. Like me and my bros can start an organic indie music site, and eventually rise to prominence and 'control the fucking scene' while 'rolling around in piles of cash.' Might cancel my plans to start a chillwave buzzband and opt to build a blogspot.
Anyways, here is a generic paragraph about 'indie bands that have gone mainstream':
Pitchfork's reviews of artists previously considered unknown or underground — like xylophone-prone Icelandic band Sigur Rós and harmonizing rockers Modest Mouse — began to act as stepping-stones to mainstream coverage. In 2000, Modest Mouse moved from independent label Up Records to Sony-owned Epic; by 2005, they had performed on Saturday Night Live, been nominated for two Grammys and guest-starred on Fox's teen drama The O.C. Their songs are now used in car commercials.
R u inspired by the story of Pitchfork?
Do u wish Pitchfork was 'never born' or is it 'an important part of the indie scene'?
Without Pitchfork, does 'indie' go mainstream?
Does Pitchfork have a 'dark, secret past' or is it just like any other website?
Is 'indie' in good hands with p4k, or are they 'ruining' auth indie vibes?
Is Pitchfork 'the most successful buzzband' in the history of the world?
R u gonna start a website blog with some of ur friends, offering a unique perspective on music & culture?