Volkswagen made some new tiny lil car called the Polo, and this commercial from Australia makes it seem like they are 'making fun of trendy ass holes' in order to segment a target market. They are mainly making fun of the groups of lonely bros who all end up looking like one another because they are all too insecure to make personal branding decisions on their own. They 'find comfort' in looking the same / having the same interests / buying the same clothes / eating the same food / moving into a 3-5 bedroom apartment together / other acts of bro-ishness.
Feel like maybe this commercial sorta represents when alternative bros grow up, and don't find a life partner by age 26-27, and end up 'being way too bro' for their age. Will mainstreamers see this and laugh at 'those mother effing hipsters' or is hipster bashing sorta a niche kind of humor?
I think that it is a 'slam dunk' for ad firms to talk about crafting a unique identity for people who buy their product. Like 'individuality' is a new concept that has never really been explored by commercials/miscellaneous advertisements. Do u think if u bought this car, u would be a unique individual? [via Fight Club themes for high schoolers]
Did this commercial make u 'feel free' from ur group of friends? Do ur group of friends hold u back because they jock ur style? Are groups of bros always hilarious when they 'all look the same', all 'chase the same pussy', and 'get all bitchy with one another like a group of girls'? R u a trend follower or a trend leader? R u a 'lemming' or a 'sheep'?
Should I buy a Volkswagen?
Have yall heard of POLOs, or is that some sort of Euro / Aussie thing made for small roads and non-fat people?
Is this campaign 'funny and quirky' or is it too niche to be played during a Super Bowl?
Are u let down every time a Volkswagen commercial doesn't feature a highly bloggable Grizzly Bear song [link]?
Do u get along with ur bros?
Should I grow a beard / moustache because my bros did?
Are alternative bros more/less insecure than mainstream bros?
If ur bro jumped off a cliff, would u do it, or are u a post-individual?
The hit band Grizzly Bear's hit song "Two Weeks" features a piano jingle that was 'perfectly crafted' to be utilized in a powerful marketing campaign. Volkswagen purchased the rights to this hit song, trying to inspire mainstream middle america to buy Jettas instead of Toyotas and Hondas.
Tracy Morgan also makes this video 'more bloggable.' He seems to be giving a ride to popular blind piano man Stevie Wonder.
Is the Jetta now known as 'The Grizzly Bear Mobile'?
Did Grizzly Bear 'sell out' or are u happy that their music was taken 2 the extreme masses?
Were u able to 'fully appreciate' their song in this commercial?
Wonder if their ad 'came out better' than NFL's use of Arcade Fire's "Where the Wild Things Are" Theme Song.
Did u ever play 'punch buggy' with ur sibling?
Will Grizzly Bear outsell Vampire Weekend in 2k11?
Is this the 'best use of indie music in a mainstream commercial' in the history of commercials?
Does commercial licensing make a band 'more bank' than 'releasing full albums'?
R u enjoying the corporate indie arms race of the 2k10 decade?
