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I remember when I was a young boy connecting with my father through mainstream interests, we used to attend professional sporting events. At these events, each team had a 'mascot' who intended to get fans 'fired up' about the home team. I'm not sure how much adults enjoy mascots, but I feel like they function as some sort of 'icon' who can get people emotionally involved/invested in the game. They are also to attract 'young fans', inviting them to become a life long member of the team's 'brand', even before the child 'completely understands the rules of the sport.'
It's interesting to see that the band WILCO got a mascot. I think that this means they are a 'huge' band, needing to reach new markets + demographics. A mascot will make Wilco shows more enjoyable, getting people on their feet, and doing things like 'starting the wavve.' I feel like the mascot trend might seem 'cheesy or lame', but I feel like the early adopters to this trend won't feel a backlash. Feel more worried about when indie bands with mascots reaches a 27% saturation rate, and people find it to be inauthentic, instead of whimsical and fun.
Do yall think that mascots are the future of independent music? Do u think that bands should accept their status as 'marketable brands' and create characters that might great assets when it comes 2 spreading their message? Are mascots 'cheesy and mainstream' or marketing tools that are more effective than twitter.
Not sure how 2 feel about the band mascot era. Seems like things are about to get 'mad crazie.'
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Decided to 'brainstorm' mascots for popular indie bands. Let me know if yall have any feedback on these ideas. Some of these are metaphors.
The Arcade Fire
Girl Talks
I have only heard 1 song by Wilco, back when 'indie' was still 'relevant.' Apparently they have a 'genius' lead singer named Jeff Tweedy, and they wrote one of 'the greatest albums of the indie era'. For some reason, this group of 'soul brothers' covered "I am Trying To Break Your Heart." From what I understand, the original song is supposed to be 'ambient and reflective.' However, this version is 'soulful', like something that would be performed in a black church where every1 was yelling and dancing around.
Not sure if the performer is Tay Zonday, the lead singer of the youtube sensation "Chocolate Rain." Might just be a guy who looks like him.
Honestly have no insight into whether this cover is 'good' or not. Sorta just reminds me of the popular film The Blues Brothers. I think there is a 'core fan base' of Wilco fans who are cool dads that might get into this version.
Do u think 'soul' is the new indie?
Is this cover 'better than the original' or should they not touch the indie aesthetic?
Should Wilco remix 'Chocolate Rain' by Tay Zonday?
Is "Chocolate Rain" just as boring as a Wilco song?
Do u like Wilco?
Is Wilco the first Arcade Fire?
Is Tay Zonday an 'independent' musician?
Is "I am Trying to Break Your Heart" one of the greatest songs ever written?
